Developing a Digital Marketing Strategy to Promote Tourism in Finland

This report details a digital marketing strategy designed to promote Finland as a premier tourist destination. The strategy focuses on leveraging Finland's reputation as the happiest country in the world, highlighting its exceptional education system, and pristine environment. The target market includes both youth and older adults, appealing to their desire for unique natural experiences. Social media platforms like Instagram and Twitter are recommended for showcasing Finland's attractions, such as Halti, Kilpisjärvi, and Turku Archipelago, through visually appealing content. The strategy emphasizes presenting Finland's beauty to a global audience, particularly targeting the youth demographic, and utilizes digital marketing to enhance the country's appeal as a must-visit destination. The report references various sources to support its approach to digital marketing in the context of tourism.

Devising a Digital Marketing
Strategy

Table of Contents
 INTRODUCTION
 THEME
 SLOGAN
 TARGET MARKET
 NICHE OF THE FINLAND
 SOCIAL MEDIA PLATFORMS FOR PROMOTING DESTINATION
 TARGET MARKET ON THE SOCIAL MEDIA PAGES
 PRESENTATION OF THE TARGET MARKET
 USE OF THE PLATFORMS BY THE DMO
 CONCLUSION
 REFERENCES

Introduction
A successful digital marketing strategy can be made with the help of using the various
aspects of marketing. The strategy can be effective if it is created with the help of applying
the various models.
A marketing strategy when implemented correctly can help in achieving the potential
growth in promoting the business or the destination.

Theme
The Finland is tagged as the happiest country in the world. The country is known for its
best education system and the clean environment.
It is one of the most admired country by the visitors as the country provides the tourists
with the safest environment and the pure habitats that provides the visitors with the best
experience that the tourists can have.

Slogan
The magical realm that will surprise you with its beauty

Target market
The youth and the old aged people will be targeted to promote the beauty and the culture of
the Finland.
The country is filled with joy and happiness that can provide both the young tourists and the
old aged people with the experience of the true beauty of nature that they cannot forget.

Niche of the Finland
The country is filled with the various
beautiful places and destinations that
can provide the visitors with the most
beautiful experience of the nature in
their lives.
The niche of the country is living in
nature as the country has a lot of
beautiful natural destinations that can
provide the visitors with the pleasure
and joy of tourism. The niche is given
because the country has a lot of
beautiful natural places for example,
Soumenlinna.

Social media platforms for promoting
destination
The Hadler DMC uses the platform of
the Instagram and Twitter to promote the
beautiful destinations of the Finland and
promotes the destination of Halti and
Kilpisjärvi which is a beautiful
architectural landmark on the
international level.
The Ovation global DMC uses the
Instagram and the Twitter so that the
company can post the photos of the
various beautiful destinations of the
Finland and provide the world of tourism
with the real and pure beauty of nature.

Target market on the social media
pages
The companies target the youth
by uploading the beautiful photos
of the Finland and attracts the
youth towards the beauty of the
country as the youth is one of the
largest audience that can be
found on the social media.

Presentation of the target market
The youth has been shown as the main
audience of the social media handles as
it is the easiest way to promote the
information about the destination to the
youth audience by uploading the photos.

Use of the platforms by the DMO
The DMO uses the platforms in a way
that it helps the Finland in presenting
the beauty and the destinations of the
country to the various young tourists of
the world. The Hadler DMO promotes
the Turku Archipelago on the
international level.

CONCLUSION
Thus, it can be concluded as the organizations and the various countries can use the
different methods of the digital marketing that can help in promoting the destination.
The Finland provides the world and the audience with the various beautiful experience of
the nature and the destinations of the country

REFERENCES
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D.
Verma (2018). A Critical Review of Digital Marketing. International Journal of
Management, IT & Engineering. 8(10). pp.321-339.
 Blazheska, D., Ristovska, N. and Gramatnikovski, S., 2020. The impact of digital
trends on marketing. UTMS Journal of Economics. 11(1).
 Chamboko-Mpotaringa, M. and Tichaawa, T.M., 2021. Tourism digital marketing tools
and views on future trends: A systematic review of literature. African Journal of
Hospitality, Tourism and Leisure. 10(2). pp.712-726.
 Giovannoni, E., 2020. Digital Marketing Planning. Chasefive. Com.