Principles of Marketing Promotion: A Detailed Analysis

This report delves into the core principles of marketing promotion, exploring various strategies employed to reach target audiences. It examines the role of advertising, sales promotion, personal selling, and public relations in creating brand awareness and driving sales. The report also highlights the significance of media in disseminating information and the importance of building customer relationships. Through an analysis of these elements, the report provides a comprehensive understanding of effective marketing promotion techniques, offering valuable insights for businesses seeking to enhance their marketing strategies and achieve their objectives. It covers key aspects of marketing promotion, including the use of different media platforms and the importance of customer engagement.

PRINCIPLES OF MIX MARKETING PROMOTION
Promotion
In the marketing promotion refers to any type or any kind of
marketing communication about the product or services to the
audience to spread the awareness about the product and services
and provide whole information or any changes . The major
objective of any promotion to provide information and
awareness to generate sales or create the loyalty of brand. There
are five types of promotion:
Advertisement – advertise a product is the main objective of the
advertisement with the help of TV, radio or cinema or social
media. Advertisement helps the product the mass level of the
public and interaction of product and service it also helps to
spread awareness to the new and existing customers.
Advertisement is the best way to communicate with the
customers and it is done through various application like mass
media newspaper, magazines, billboards mail, radio television it
can also be done with blogs, mails or with the text
messages(Tasker and Higgs 2017).
Sales promotion- sales promotion is way of promotion in which
it can be done through the media and non-media marketing
communications for a pre set and limited time to increase
consumers demand and help them to improve product
availability.
Personal selling- personal selling is the method where
organisation like Tesco send there employees to the customer
with there product to tell them and advertise there product and
sell them.
Public relation- PR practices is the spreading information to the
customer with making their relationship. The feedback is
immediate and they also build a trust with the customer which is
very important.
Media- plays a very impactful role in the as the media helps the
product to the boundaries it can cross every boundary without
any restriction. In media they have social media like Facebook,
WhatsApp and Instagram are the biggest platforms
Cullen, D.L., McLennon, S.M. and Shieh, C., 2015. The Indiana University School of Nursing Clinical Faculty Mentoring
Initiative.
Tasker, D. and Higgs, J., 2017. Constructing mindful dialogues in healthcare: A