An Analysis of Aston Martin's Marketing Mix and Promotion Strategies

This report provides an analysis of Aston Martin's marketing mix, with a particular focus on its promotion strategies. The report begins by introducing the marketing mix concept and its importance in business. It then focuses on Aston Martin, a luxury automotive brand, and examines its promotional tactics. The report highlights Aston Martin's use of online platforms, including social media like Facebook, Instagram, and Twitter, as well as traditional print media such as magazines, to enhance its brand image and reach a global audience. The analysis also considers the competitive landscape, noting that Aston Martin faces competition from other luxury brands. The report references relevant academic sources and the Aston Martin marketing mix strategy to support its findings.

Elements of marketing mix
INTRODUCTION
Marketing mix is a vital management tool
that leads to better planning by an orgnisation
regarding the set actions ad tactics that could be
adopted by a company to promote its brand and
products in a more effective and better manner. The
orgnisation selected for presenting current poster is
Aston martin which is a well known British
Automotive brand having its headquartered in Gaydon,
England, UK and providing luxury sports cars and
grand tourers to its customers across the world.
Elements of marketing mix
The marketing mix consists of four main
elements i.e. Place, price, product and promotions
along with 3 newly added elements i.e. process, people
and physical evidence. The information and evaluation
regarding the promotion tactics of Aton martin are
provided below:
Promotion
The promotion strategy are mainly
associated with the advertising and tactics used for
marketing of a product and services in order to attract
and cater larger number of customers.
Promotion
Aston martin is facing a tough competition from other
luxury automotive brands like Bentley motors ltd, Rolls
Royce, BMW, etc thus, it become vital for this
organisation to have some better and more exclusive
ways of promotion. The promotion strategy of Aston
martin consist of strong online presence along with
making use of print media like popular magazines to
share photos and details of their upcoming cars.
Advertisements through use of digital media and online
platforms like social media, Fcaebook, Instagram, Twitter,
etc featuring top models and actors is a key promotion
strategy of Aston martin in order to enhance its brand
image and global presence for attracting larger number
customers.
REFERENCES
Books and journal
Lim, W. M., Jee, T. W. and De Run, E. C., 2020.
Strategic brand management for higher education
institutions with graduate degree programs:
empirical insights from the higher education
marketing mix. Journal of Strategic Marketing.
28(3). pp.225-245.
Fuad, L., Tamtomo, D. and Sulaiman, E. S., 2019.
Multilevel analysis on the effect of marketing mix
strategy toward patient satisfaction in Magelang,
Central Java. Journal of health policy and
management. 4(1). pp.39-46.
Online:
Aston Martin Marketing Mix (4Ps) Strategy. 2020.
[Online] Available Through:<
https://www.mbaskool.com/marketing-mix/products/
17426-aston-martin.html>.