Promotional Campaign Analysis for Regent College's TiC Program

This business consulting report provides an analysis of a promotional campaign for Regent College's Thinking into Character (TiC) program. The report begins with an introduction outlining the context of the campaign and the client, Akosua, who has extensive experience in the education sector. The core of the report focuses on the client's problems, which include developing effective brand awareness strategies and recruiting participants for the program. A critical analysis of the program reveals potential challenges, such as the risk of being perceived as a copy of competitor programs and the time-consuming nature of promotional activities. The report identifies the top three issues faced by the client: adapting to a new university environment, managing time effectively, and recruiting program participants. The report concludes by emphasizing the importance of understanding the target audience's needs and using continuous improvement plans to develop a successful program.

Business consulting

Table of Contents
Introduction......................................................................................................................................3
1. Client and the summarised problems.................................................................................3
2. Critical analysis of the problem..........................................................................................4
3. Top three issues that the client has faced...........................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................5

Introduction
In this following conculting report description of promotional campaigns for Regent College is given. It
specifically focuses on a program being brought forward known as Thinking into Character (TiC)
(Brookfield, 2020) . It is a program for professional development to develop students in Regent
college to set goals and objectives for themselves which will also help them in enhancing their personality
at professional as well as personal level.
Main body
1. Client and the summarised problems
Background:
Akosua has 10 years of experience in various colleges including HE colleges and FE colleges and
will now be a part of regent college and will support the plan of Thinking into Character (TiC) which is
developed by its management. Akosua is the client here who is pursuing PhD in philosophy and have
completed her business administration as well as MPhil. When discussing about her personal life she is a
mother of a six year old Ama. She is also working as a yoga instructor in her spare time.
Summarised Problem:
The promotional campaign specifically consists of different issues like it will be required by Akosua
and her management team to come up with an effective channel through which they can spread brand
awareness and also another problem that came in front was to recruit participants for the program as much
of the students and different individuals that are linked with Regent college are not specifically known
about the the latest program which is Thinking into Character that will help them in giving appropriate
knowledge in relation to different aspects that may help them in developing a much more effective and
efficient future for themselves considering the personal development needs and requirements. On the
other hand, if it is talk about some other problems then these are:
 Only after resolving have issue with management she can work on development of program
for students as well as staff in the university.
 Along with this in the process of thinking required for development of program, testimonials,
leaflets related to information or various other issues which might create problems for the
client.
 She also needs to make sure that all the requirements which are mentioned by Regent
College should be fulfilled and the program must be able to provide professional as well as
personal development to all the participants efficiently.

2. Critical analysis of the problem
Thinking interconnected is a crucial program which has already been used by a number of
competitors of this college. Therefore, the major issue raised after critical analysis is that there
are a number of chances that this program can be called a copy of programs issued by other
universities. It was required by client that the program she develops is not the similar which she
has been working on previous universities (Butler and Halpern, 2020). Appropriate decisions are
required to be made by her so that positive results can be pulled out in order to make sure that the
program grabs attention of a number of individuals. This is necessary so that recruitment of
students as well as staff can be effectively done and the programme can be run successfully in
the university. In addition to this there are also a number of procedures which may require a lot
of time. These include development of the brochure, testimonials for customers which are
students and also the information which is required to be shared with client and the management.
This will be done taking help of a number of emails, posters and online website which will be
accessible by every client. These are various issues which will be faced by client while
development of program and promotional activities regarding this. Development of a Gantt chart
by client will help in resolving all this issues which might arise in her work.
3. Top three issues that the client has faced
There are a number of issues which client faced while of process developing this
promotional campaign for thinking into character. The first major issue was collaboration with
the team of management as the client first worked in other universities and joining a new
university with different culture and working conditions was difficult to adapt quickly. It is
required by client to first analyse all the approaches that marketing team of Regent College are
utilizing in present and what are the specifications required for developing the program. She
needs to mark out all the changes which is required in the present program developed by Regent
college.
The second issue raised by client was time management in this university. There were a number
of things which were required to be done by client and her team such as preparation of
testimonials and a number of other stuff (Garrison, 2020). In order to overcome this issue the
client needed to develop a Gantt chart or any other approach to make sure that all the tasks were

completed in time, saving their time and effort.Client used different sources such as poster,
website and more other channels of marketing in order to efficiently promote this program.
The third issue which was faced by client was recruiting participants for the program. They also
need to participants for the workshop which was to be conducted in order to develop secure
contracts based on various ethical dilemmas which might take place while developing the
program. Example can be personal development of both staff as well as students which was
required for thinking into character.
Conclusion
The above mentioned report shows that a lot of efforts are required by a college like Regent to
develop a new program in order to bring personal development as there are a number of specific
requirements for such programs. It is necessary to have authentic information about target audince and
what do they exactly expect from the program. Individual takes help from continuous improvement plans
in order to develop an effective program which targets various needs as well as requirements of target
customers in college.

References
Books and Journals
Brookfield, S., 2020. Teaching for critical thinking. In Handbook of Research on Ethical
Challenges in Higher Education Leadership and Administration (pp. 229-245). IGI
Global.
Butler, H.A. and Halpern, D.F., 2020. Critical thinking impacts our everyday lives. Critical
thinking in psychology.
Garrison, J., 2020. EXPERIENCE, THINKING, AND EDUCATION: JOHN DEWEY'S LONG
LOGIC. New Studies in Deweyan Education: Democracy and Education Revisited.