Developing a Promotional Campaign Plan for Thomson's Summer Holidays

This report details a promotional campaign plan for Thomson's summer 2019 holidays to Turkey and Spain. The plan focuses on segmenting travelers based on their preferences, targeting demographics interested in adventure and historical sites, particularly young adults and students. The promotional mix includes advertising on television and radio, highlighting trip details such as price, tourist locations, and accommodation. Public relations efforts involve campaigns at schools, colleges, and universities, offering discounts for immediate bookings. The trip, lasting 10 days and 11 nights, features accommodations in comfortable and affordable hotels with pre-arranged bookings to avoid confusion. Key locations include Aya Sofya Museum and Cappadocia in Turkey, and Aqueduct of Segovia and Ibiza in Spain. The campaign aims to attract maximum travelers through a comprehensive and integrated promotional strategy.

Setting Objectives
Research of Customers
Evaluating Competiton
Setting Budget
Considering Communication Channels
Developing Right Message
Project the right image
Legal Formalities
Monitor and Measuring
Evaluation of Campaign and Strategy
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Budget in £
PLAN FOR PROMOTIONAL CAMPAIGN
INTRODUCTION
Promotional campaign is the best
strategies which is used by marketing
manager to attract maximum number of
consumers. The poster will determine the
integrated promotional mix campaign of
Thomson for its summer 2019 holidays to
Turkey and Spain.
THE DETAIL OF PROMOTIONAL CAMPAIGNING
 Accommodation in conformable and affordable hotels where all the
booking will be done prior to avoid the chance of confusion.
 The locations will be Aya Sofya Museum and surreal swooping rock
valleys of Cappadocia in Turkey. In Spain, the place which has best
preserved monuments which is Aqueduct of Segovia and Ibiza which is one
of the Balearic Islands in the Mediterranean Sea
 Trip will be of 10 days 11 nights.
PROMOTIONAL MIX TOOLS
Advertising: The manager will first focus on adverting about the Turkey and
Spain trip on Television and Radio which is the best way to attract maximum
travelers. In advertisement the focus on manager will bee to mention every detail
about the trip such as overall price, turist locations, package details and
accommodation details.
Public relation: IN this the manager will focus on campaigning at schools,
colleges and universities to attract maximum number of people by sharing
communicating details. In order to make successful public relation plan, the firm
has planned to offer discount to people who will buy the package at the time of
campaigning.
CONCLUSION
The poster outlined the promotional
campaign plan of Thomson where it
determined all the trip details which
will be used by assistant marketing
manager at the time of promotion.
REFERENCES
Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and tourism: A research review
2001–2010. Journal of Travel & Tourism Marketing. 31(1). pp.82-113.
SEGMENTING
In promotional campaigning the
assistant manager will first focus on
segregating travelers according to their
traveling requirements and preferences.
In this the firm will target the customer
will prefer adventure and historic places
like, young generation and students.