Developing a Promotional Campaign Plan for Thomson's Summer Holidays
VerifiedAdded on 2023/03/24
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Report
AI Summary
This report details a promotional campaign plan for Thomson's summer 2019 holidays to Turkey and Spain. The plan focuses on segmenting travelers based on their preferences, targeting demographics interested in adventure and historical sites, particularly young adults and students. The promotional mix includes advertising on television and radio, highlighting trip details such as price, tourist locations, and accommodation. Public relations efforts involve campaigns at schools, colleges, and universities, offering discounts for immediate bookings. The trip, lasting 10 days and 11 nights, features accommodations in comfortable and affordable hotels with pre-arranged bookings to avoid confusion. Key locations include Aya Sofya Museum and Cappadocia in Turkey, and Aqueduct of Segovia and Ibiza in Spain. The campaign aims to attract maximum travelers through a comprehensive and integrated promotional strategy.