Promotional Campaign of Thomas Cook: A Marketing Strategy Analysis

This report analyzes Thomas Cook's marketing strategies, focusing on their promotional campaigns. It examines how the company utilizes various tools such as advertising, sales promotion, and public relations to attract tourists and enhance their brand image. The report highlights the importance of integrated promotional campaigns in the travel and tourism industry, emphasizing the significance of customer feedback mechanisms. It explores how Thomas Cook uses these strategies to promote destinations, such as Morocco and Egypt, and improve customer experiences. The report concludes by emphasizing the value of these strategies in understanding customer preferences and improving service quality. This report is available on Desklib, a platform providing students with study tools, past papers, and solved assignments.

Marketing in Travel and Tourism
Introduction
Marketing is essential for companies through which adequate
information about products and services is delivered to people.
Management require to frame marketing plan and specify marketing
mix of firm. Thereby, they even require to take feedback from clients
about quality of offerings and acknowledge their experience from use
of items.
In marketplace, there are number of firms operating in same industry.
So, it is necessary that administration advertise and communicate
information about its products and services. This will help company
to improve brand image and reputation. Thomas Cook company is
launching its summer 2018, by using integrated promotional
campaign so that they can encourage people to visit Morocco and
Egypt. These are tools which are used by company to attract tourists
are as follows:
Advertising: Thomas Cook uses it website and
print media such as newspapers and
magazines, to provide them information about
their package and offers. This help company to
influence people by making them aware about
facilities and services provided by them.
Public relations: This is best method through
which company take feedback from people
about their experience. In Thomas Cook,
employees are skilled so that they deliver
adequate services to clients. Thereby, take their
opinion about changes that can be made in
system in according to people demands.
Sales promotion: Thomas Cook provide
offers and discounts to attract people, by
giving them various benefits. This help
company to attract visitors by giving them
appropriate packages.
Henceforth, it can be comprehended that
promotion campaign help travel and tourism
companies to carry out customer feedback
mechanism. This benefit management to get
opinion from people about their experience
and acknowledge quality of services offered
by them.