Thomas Cook: Integrated Promotional Campaign for Tourism - Summer 2018

This report examines Thomas Cook's promotional campaign, focusing on its marketing strategies within the tourism industry. It analyzes the company's approach to attracting customers, particularly those interested in traveling to Morocco and Egypt. The report highlights the importance of online marketing, including social media platforms like Facebook, Twitter, and Instagram, to reach a global audience. It emphasizes the need for a clear and consistent message, tailored to different channels, and the inclusion of information about summer 2018 holidays. Furthermore, it stresses the importance of a dedicated marketing team to evaluate campaign effectiveness and ensure the efficient implementation of promotional strategies. The report concludes by acknowledging Thomas Cook's historical significance in the travel industry and its commitment to providing comprehensive services to customers.

TRAVEL AND TOURISM
Justify an integrated promotional campaign for Thomas Cook
INTRODUCTION
Marketing is a broad approach in
relation to every sector in the
economy like the travel and the
tourism sector. Marketing
approaches are necessary so that the
company can achieve desired result
in the economy.
CONCEPT
Thomas Cook Campaign should
have adopted the different
promotional strategy that focus on
target audience and target market is
visitors who want to travel Morocco
and Egypt for the first time the
demand and services company
should conduct through online
survey
PROMOTIONAL CAMPAIGN
Second step is that, company should decide the clear, consistent,
coherent, efficient and complementary message that will meet the
requirement of different channel.
This message should include some information about summer
2018 holidays events so that it can attract the customers
The next phase is that it should have marketing team that can
evaluates the marketing or
promotional campaign and can evaluates the efficiency of the
promotional strategies.
Marketing team should coordinate in that manner so that
implication of project
strategies can be on time and with efficiency.
It can identify the demand of the
services or about potential
customers. With this information
company will know that which
channel is good for capturing the
market share or attracting the
customers in all over the world.
SOCIAL MEDIA
With this information company will know
that which channel is good for capturing
the market share or attracting the
customers in all over the world. For this
internet marketing is good in which
company can promote its goods and
services through social media like
Facebook, Twitter, Instagram etc.
CONCLUSION
Thomas Cook Group that is the best
known group in the travel industry and
he started his innovation in 1841. He
believed in the concept that the different
services should be provided to the
customers that helps them in travelling
easily from one place to another.