Analysis of Promotional Mix and Campaign for Thomson Summer Holidays

This report analyzes Thomson's promotional campaign strategies for summer holidays, focusing on the promotional mix elements like advertising, personal selling, direct marketing, and public relations. It examines the importance of promotional activities in the tourism sector, emphasizing how advertising, attractive offers, and customer satisfaction contribute to increased profits and brand image. The report outlines an integrated promotional campaign for Thomson's Summer Deals, including sales planning with discounts, coupons, and lucky draws. It highlights the role of promotional activities in connecting clients with products, setting business goals, and creating opportunities for profit maximization and brand building. Furthermore, the report discusses the significance of promotional mix elements in designing products based on customer requirements and attracting new clients.

Marketing in travel and tourism sector
Role of promotional activities
• promotional activities connect clients with the products and services.
• Promotional activities set the goals of business and maintain its sustainability.
• Promotional mix elements gives various career opportunities like profit maximizatio
brand image, increasing in mouth publicity, future sustainability.
4.2 Integrated promotional campaign for Thomson
In order to make promotional campaign, there is different type of considerations that h
It is important for the firm to make effective focus in promotion so that the tour packag
developed can be performed in effectively and efficiently. It is important that cited fir
Thomson is able to develop curiosity within the mind of customers so that more a
people make use of the services. Below given are the strategies that will be applied
help of which Thomson Summer Deals 2019 holidays to Turkey and Spain is promoted
Sales planning: This type of promotional tool is highly effective enough
promotion when new product is introduced. In this context, customers will be provi
special offers in which discounts will be delivered. In addition to this, there will be cou
will be provided in which luck draw will take place. The person who will win will be
with the chance to get free tour to Spain and Turkey. Among the total number of peo
will apply from the tour package, among those two will be selected for free coupons.
Importance of promotional mix
• In tourism sector the promotional activities are helps through advertising. Advertising is the
main source by which company aware the customer about the product and services. Good
attractive advertising helps to create more pull customers towards purchasing the new offers.
• In promotional activities are very effective in tourism sector to increase the profit. every
company has to create attractive promotion plan in which they provide all the information
about the offer. In tourism sector mouth to mouth promotional activity are very profitable. It
is necessary for the company to provide excellent services so that customer get full satisfied
and give good feedbacks about the services. These customers create or new clients and
opportunities for the company .
• In promotional activities every new idea of which gives unique and different
access these ideas attract client like Thomson use social platform to create
more customers like Facebook, twitter, Instagram through which they increase
their sales.
Promotional plan for Thomson group for summer holidays has to be according to the
clients requirements. Promotional activities connects customers to the company they know more
about the product and services. Promotional activities also helps to grow financing opportunities
for the company . It helps to increase the brand image in front of the clients.
Advertisement: In order to make advertisement, there are different types of sources that are available and these a
enough to make sure that people around the work will get to know about the tour package. Further, with time
many changes that have taken place in which one of the effective way through social websites. It enables to h
interaction with customers. Further, it also enables to know the perception that is carried out by each of the peo
package that are developed.
Personal selling: There will be about 5 teams formed and for each of the teams there will be 5 mem
They will be provided with training and this way they will support the firm to provide information to the custom
customers are able to clarify their doubts in effective manner, then they are able to develop trust and confidence.
Direct marketing: There are many customers who have previously made use of the services pr
Thomson. There is personal information in the CRM recorded. With this respect, all the customers of the cited fi
provided information with the help of emails. This way, management will be able to know the preference of
addition this, they will also be called on their number so that they get know the tour package that is develop by th
Turkey and Spain.
Public relation: There are social media that are helpful enough to develop public relation. In this
includes Twitter, Facebook, etc. that enable to develop positive perception within the mind of people. In case they
type of issue or problem, then appropriate steps can be taken with the help of which they are able to develo
perception within the mind. Appropriate steps will be taken to overcome the issues.
Promotional mix is the activity in which company promote their products according to the
price, place, product, promotion. In this process company create marketing opportunities
by which they achieve the target of the business. In this promotional mix company design
their product and services on the basis of customer requirements. How they create new
plans and achieve customer attraction. Various activities include promotional mix like
advertising, sales promotional, direct selling, public relation
References
O'Connor, N., 2010. Crisis Management in the
Tourism Industry – Beating the Odds.
International Journal of Contemporary
Hospitality Management. 22(4). pp.582 – 584.