Analysis of Integrated Promotional Campaign for Travel & Tourism

This report examines an integrated promotional campaign within the travel and tourism sector, focusing on Thomson's multi-billion dollar marketing initiative. The campaign aims to enhance service features and improve communication, using a new logo to attract more travelers and provide unique experiences, particularly in destinations like Spain and Turkey. By leveraging social interaction and tailored messaging, Thomson seeks to influence and satisfy customer needs. The report suggests utilizing advertising, public relations, and direct marketing tools to boost promotional effectiveness, ultimately creating a loyal customer base through a mix of tangible and intangible benefits. Desklib provides students access to this and many other solved assignments.

Marketing in Travel and tourism
Integrated promotional campaign for travel and tourism business
Introduction
Integrated promotional campaign is a medium
under which different activities such as direct
marketing, digital promotion, email, in store
promotion and various stages of promotional
activities. In this company ensure that the
message is reaches to different number of
people.
Thomson has announced a multibillion dollar marketing
campaign in order to increase the features of company's
services and management of firm to communicate the
same with the people. Firm has adopted a logo with the
motive to encourage more number of travellers. Firm
want to give unique experience to all its visitors. Main
motive of this marketing campaign is to influence large
number of people to take part in the journey of Spain
and Turkey.
Firm has focus on different type of social interaction to
inform and attract large number of customers.
Communication message of Thomson was focused to
influence large number of customers and to help them to
identify their needs and offer them products and services
to satisfy the same. For increase the effectiveness of
promotion process managers of Thomson can use the
effective tools such as advertisement, public relations
and direct marketing.
Conclusion
In this way firm can attract large number of customers
and with the help or mix of tangible and intangible
benefits they can better satisfy their needs and can create
a wide base of loyal customers.
Integrated promotional campaign