Marketing Strategies: Promotional & Communication Mix Analysis Report

This report provides an overview of various marketing strategies, focusing on the importance of the promotional and communication mix in achieving organizational goals. It highlights the effectiveness of digital community and online media advertising in reaching customers. The report defines marketing and branding, emphasizing the role of the advertising mix and the 4 Ps. It also includes two illustrations of social media content, specifically web-based streaming services, as a popular strategy for brand promotion. The conclusion summarizes the importance of the promotional and communication mix, the role of internet media marketing, and the sustainability of internet media material.

Business

Table of content
 Introduction
 TASK 1
 TASK 2
 Conclusion
 References

Introduction
The section describes the numerous types of economic strategies that can
be used to achieve desired goals effectively and efficiently. Digital
community and online media advertising are by far the most popular
and effective ways to reach out to customers.

TASK 1
Marketing definition
• Branding is a collection of activities and methods which enable a
company to communicate the value of its image, product, or service to
potential customers. There seem to be a variety of options for
promoting.

Continue…
Advertising Mix and Communications Mix
• Advertising Mix- It is a critical tool that businesses use to successfully
and efficiently market their products or services. This approach focuses
on four Ps in order to better understand the target audience and
customer demands in the current environment.

TASK 2
Two Illustrations of Social Media Contents
Web-based Streaming Services is yet another strategy that has become
increasingly popular in recent years and is being used by a growing number
of businesses to promote their brand.

Continue...

Continue...

Conclusion
The preceding study concludes with two missions. The very first venture looked
at the importance of promotional mix as well as communication mix. It also
looked at the role of internet media marketing and computerised displaying in
achieving organizational goals in a feasible and effective manner. Undertaking
Two looked at web-based digital media with simulations for a short time. The
requirements imposed of the feasible sorties were also included in the analysis.
Lastly, the sustainability of internet media material was discussed.

References
• Abdulgaffar, O.A. and Abdulrauf-Salau, A., 2016. An Analysis Of
Audience Perception Of Peoples Democratic Party’s (Pdp) Propaganda
Campaign In The 2015 Nigerian General Election.
• Álvarez Espinal, S.M., Gómez Palacio, C. and Gómez Vargas, D.E.,
2018. Adjunct Instructors: GenesIs of A contInuInG ProfessIonAl
develoPment ProGrAm.

THANK YOU