Analysis of Thomas Cook's Promotional Mix for Holiday Packages 2018

This report examines the promotional mix employed by Thomas Cook, specifically focusing on their 2018 holiday packages for Turkey and Spain. It details the company's integrated promotional campaigns, which include various advertising strategies and direct selling approaches. The report highlights the significance of promotional mix in the travel and tourism sector, emphasizing techniques such as personal selling, advertisements, and sales promotions. It explores how Thomas Cook utilizes these strategies to reach a large customer base and promote its brand image through advertising campaigns and customer experiences. The conclusion emphasizes the importance of defining various aspects of the promotional mix to enhance marketing strategies and achieve company goals, such as introducing new holiday packages to attract travelers.

MARKETING IN TRAVEL AND TOURISM
Introduction
Promotional mix plays important in defining
the strategies of action in the growth of travel
and tourism industry. The Thomas Cook Group
is responsibly active towards planning various
actions for developing a profitable and
influence promotional mix in order to attract
large number of customers in marketplace.
The company is organising an integrated
promotional consign in order promote the
holiday packages of 2018 for Turkey and Spain.
Functions of effective promotional mix in
development of travel and tourism sector.
The company are using various techniques in
promoting their products and services in order
to influence more and more customer through
their advertising campaigns. The Thomas cooks
is actively involved in developing various
strategies to promotional mix like personal
selling, advertisement, offers, sales, direct
selling to increase the sales of holiday
packages and other services of the company.
The company is using mass promotional
schemes in order to reach to large number of
travellers at once. The company is developing
various street shows, advertising campaign in
order to spread awareness about the Thomas
cook services and promoting brand image
through advertising through the past
experiences of various customers with
company.
Integrated promotional campaign in Turkey and Spain 2018 holiday
package of Thomas cook
The Thomas cook is organising the integrated promotional campaign in order
to promote the various services and product in integrated way the company
is promoting large numbers of services and holiday packages in one
advertising plan of the company. The firm is promoting the future products of
the organisation i.e. Holiday package of 2018. The company is promoting the
packages services for the Turkey and Spain location. Both the locations are
exotic places of the world and many of the travellers are willing to visit these
beautiful places. So, in order to increase the sales of 2018 holiday packages
of Thomas cook the firm in advance.
Conclusion
This can be concluded that promotional mix
consists of defining various aspect that can
contribute in enhancing efficiently of
marketing strategies in order to achieve the
goals of company. The Thomas cook is
developing various strategies like
introducing new holiday packages in
marketplace to attract large numbers of
traveller toward brand products and
services.