Marketing Report: Review of Promotional Activities and Analysis

This report provides a comprehensive review and analysis of promotional activities, incorporating feedback and data from various sources such as online review platforms, social media, and customer surveys. It examines the roles of personnel involved, including accountants, CEOs, PR teams, and frontline staff, in driving promotional strategies. The analysis delves into the assessment of time and cost effectiveness, planning processes, and marketing activities, with a focus on key performance indicators (KPIs) and reports. The report outlines promotional activities designed to meet objectives, including advertising, client functions, employee functions, media announcements, product launches, and web page strategies. It offers insights into improving marketing strategies and enhancing customer engagement through various channels. This report offers valuable information for businesses seeking to optimize their promotional efforts and achieve their marketing goals.

Review and report
on promotional
activities

Analyze feedback and data
Online review platform such as Trip Advisor
Social media platforms such as Facebook,
Instagram
Online polls on the website of company
Review of email and distributes for feedback
form to the customers
Cold calling customers to ask for their
experiences on using product and services

Personnel involved in promotional
activities
Accountants: It performs of financial functions for recording,
analyzing and presenting the business along with organizational
financial operations.
CEO: It is responsible to manage interactions between the staffs by
ensuring of promotional policies and practices for defining
arrangements for the interactions.
PR Team: It is responsible to identify the public’s with establish the
strategies to build and maintain the valuable relationships among the
publics.
Front line staff: It includes of customer services employees those
play role into sales as well as service organization.
Current consumers: They consume the goods as well as services
which are promoted in the advertising.

Personnel involved in promotional
activities (contd.)
Email is provided to the organizational higher
management which involves of report of the feedback
findings.
It involves of screenshots of Facebook analytics.
It complies the information of feedback into one single
report and produces a chart to show the findings
A meeting is called where a power point presentation
is given to analyze the findings properly.

Analyze time and cost
The promotional activities are aimed to increase
revenue as well as attract of more customers.
It is required to analyze both cost and time for
evaluating benefits occurred from the promotional
activities for considering the factors which influence
the strategic choices.
It is needed to help taking better decisions which
require of complex economic analysis.

Analyze cost and timeline (contd.)
Activities Cost Timeline
Advertising in local
media
$250 each week 8 months of promotion
Club newsletter
booklet
$1250 each month 8 months of promotion
Australia post charge 0.80

Assess effectiveness of planning
processes
Play role into allocation of resources in
business
Tool to attract funds for business
Target the market and manage business
Assess the business performance
Provide operational information
Provide financial information

Assess effectiveness of planning
processes (Contd.)
Development of action plan in first six months to one
year of starting of the organization
Determine vision and promotional objectives along
with strategies of the market groups
 Consider as a blueprint to run the organization
Estimation of time and cost for the marketing plan
Scheduled events will not clash with current
promotions.

Review marketing activities
The outcomes are there is an increase into
patrons, members of the club as more people
are attracted towards the club.
There should no difference into number of
people those are visiting the club in winter as
well as other seasons.

Prepare reports for marketing
activities
Engagement on the social media: The daily
activities on the social newsfeeds of the audiences. It
increases chances to reach different people at one
time.
From the blog posts: The article which are shared
into the social media that explains short term traffic.
Website traffic: It tracks the traffic by the website
of the organization.

Prepare reports for marketing
activities (contd.)
Performance of the online advertising:
Cost per click is used for search engine such as
Google ad, Yahoo search marketing and others.
Marketing KPI report: Overview of the cost
and revenue of the products and services
Marketing performance report: Overview of
the paid advertising campaigns

Promotional activities to meet
objectives
Advertising:
Reach diverse market and make an innovative position in the market.
In order to advertise the product in the market, at first the
organization should target their market segment and then display the
products through advertising channel to the public.
Client functions:
Provide feedback on promotions and marketing as it helps to improve
the product and services
Offers the best channel to measure the satisfaction level of customers
throughout survey method

Promotional activities to meet
objectives (contd.)
Employee functions:
Ensuring that all marketing strategies are being
prioritized and resources are required to implement.
Ensuring that communicational plan is interacted with
the staffs and public.
There is providing of monitoring as well as evaluating
of the promotional activities.
Identifying the organizational goals and objectives.

Promotional activities to meet
objectives (contd.)
Media announcements:
Promotion of event
Offers customers with an exclusive preview
Contest in social media
Advertising in Facebook

Promotional activities to meet
objectives (contd.)
Product launches:
Focus on target audiences
Turn the launch into event
Release of product
Web pages:
The website of the organization should give
advertising of their products with features.

Thanks...