Marketing and Tourism: Promotional Strategy for Summer 2018

This report examines the evolution of tourism and the role of marketing in the industry. It analyzes a company's promotional plan for summer 2018, highlighting the use of social media to reach target audiences and enhance brand visibility. The report discusses how early tourism involved nomadic travels for trade and the development of pilgrimage tourism. The report also focuses on the effectiveness of social media as a promotional tool, emphasizing its accessibility and wide impact on the public. It provides insights into how companies can leverage social media platforms to promote their services and products, ultimately achieving their marketing objectives and expanding their reach within the tourism sector.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in travel and tourism
The promotional plan that is adopted by the company
for summer holidays 2018 is very effective. The company has
selected the social media for the promotion of their
company’s services and product. This promotional plan
helped the company to make the promotion of their services
so that they can achieve their targeted goal and objective. Social media helps the company to make their
product easily available to the public and it is
the great source that enhance the branding of
the company and make the product of the
company recognized so that people get to
know about the services and also where the
product will be available.
These methods are most effective method because it
is easily available to the large public and the people
got more attracted toward the campaign through these
channel. These sources are easily available to the
people and it has wider impact over the people's
mind. This company uses this method because this is
the most effective method.