Justification of Integrated Promotional Campaign for Thomas Cook Tours

This report provides a justification for an integrated promotional campaign for Thomas Cook tours, specifically focusing on tours to Morocco and Egypt. The report identifies the target markets for each tour: youngsters for Morocco and history students and older people for Egypt. The promotional strategy for Morocco emphasizes social media marketing, such as Facebook and Instagram, to reach the younger demographic with attractive videos and images. For the Egypt tour, the report suggests a combination of print media, advertising, sales promotion, direct marketing, and personal selling to target history students and older people. The report concludes that print media promotions and social media promotions are effective for both tours, highlighting the importance of tailored marketing approaches for each target audience. The references include key tourism marketing texts. Overall, the report recommends a strategic approach to promoting the tours based on the preferences of the target audience.

Marketing in Travel and Tourism
(Justification of integrated promotional campaign)
INTRODUCTION
This poster will cover all the
necessary elements which are
needed in to the integrated
promotional activities of the
Thomas Cook for Morocco and
Egypt tours. It will provide
promotional strategy which can be
used by the company to promote
their both tours in the targeted
market.
Promotional strategy for
Morocco
Morocco tour is targeted for youngsters
so Thomas Cook has to use social
media campaign in it which can help to
them to promote their tour in their
targeted market. Social media e.g.
Facebook and Instagram are most
popular among the young people. This
can help to the organization to promote
their Morocco tour by promoting
attractive videos and images about the
tourist’s destinations.
Promotional strategy for
Egypt
Thomas Cook is targeting on the history
students and older people which are having
interest to visit historical places of Egypt.
Advertising, sales promotion, direct marketing
and personal selling these can be used by the
company to promote their tour in between
students and older people. As it will help to
organization increase the awareness that what
kind of services are providing by them. In the
starting company has to promote tour by print
media to aware more and more people at a
Target Market
Morocco is a destination which has big
markets for shopping, beaches and malls
which directly attracts to the youngsters
so Thomas Cook is targeting to
youngsters which have enough time and
money to spend on tour.
Egypt is considering as holy
historical tourist destination which has
significance for older people and
students of history subject. So these
both can be targeted market for Thomas
Cook to sale out their product which is a
tour.
CONCLUSION
In a concluded manner it can be said
that Print media promotions and
Social media promotions will be
effective for the company for both
tours.
Promotional campaign has a huge
significance in the marketing of product.
So in this promotional campaign
appropriate mediums are used to
communicate with the targeted
customers. Each and every youngster and
a college going guy has Facebook
account and they can make a direct
communication by using this social
media. Egypt tour is targeting on the
older and history students so print media
like newspapers will be effective for the
company because most of the older spend
their time on newspaper.
Justification for
integrated promotional
campaign
Dasgupta, D., 2011. Tourism marketing. India: Dorling Kindersley.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and tourism. Taylor & Francis.
References