Analyzing Promotional Techniques: Aims, Success & Regulation

This report discusses the application of promotional techniques in business, focusing on an educational institute's campaign to attract students. It explains the aims of promotion, emphasizing recognition and increased admissions. The report details four key metrics for measuring campaign success: comparing pre- and post-campaign firm image, monitoring social media engagement, assessing overall campaign success, and comparing targeted vs. actual admissions. Furthermore, it explores regulatory mechanisms, including self-regulation, federal regulation, and state regulation, suggesting self-regulation as the most suitable approach. This analysis provides insights into effective promotional strategies and their evaluation in the context of business development, available with other study resources on Desklib.

Applying promotional
techniques

Explanation of the aims of
promotion in business
 Promotional techniques adopted help an organisation to achieve its
desired results in the most effective manner.
 The main objective of the cited organisation, to plan this promotional
campaign is to attract the students who have appeared for their boards
and will now be appearing for their higher education.
 This campaign will help the educational institute to gain recognition
amongst the students.
 More recognition on the part of the students will result in more admissions
for the concerned organisation. For any educational organisation, its main
aim to get more admissions.

Explanation of how the success of a promotional
campaign is measured
 In order to measure success in the promotional campaign carried out by
the cited organisation, it need to follow the four key metrics, suggested
below
 Compare the image of the firm before the campaign and after the
campaign conducted. This will show the clear success of the campaign.
 Posts on the social networking profiles of the firm shows its recognition
among the students.

CONTD...
 The next step is to check the amount of success that the
campaign has resulted for the organisation.
 The last step is to check whether the desired result, .i.e. the
targeted number of admissions matches with the actual
number of admissions.

Explanation of the regulation of promotional
activities
 The concerned organisation can regulate its promotional activities
either through self regulation or through federal regulation or even
through state regulation.
 Self regulation of the promotional activities can be done by the
concerned organisation's advertising team itself or by the trade
associate appointed or even by the networking sites of the
educational institute.
 The best suited way for measuring the success of this venture is
by regulating their performance themselves.

References

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