Exploring Promotional Techniques & Business Objectives - Level 4
VerifiedAdded on 2023/04/21
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AI Summary
This assignment focuses on applying promotional techniques to achieve business objectives. It covers the aims of promotion, measuring the success of a promotional campaign through website analytics, phone call tracking, and CRM sales tracking. It also explains the regulations governing promotional activities, including restrictions on product repetition, price lists, accuracy, and scientific evidence. Various promotional methods like advertisement and online marketing are discussed, along with the importance of branding in promotion, highlighting customer trust, information provision, and economic scale. The assignment further explores current trends in promotional methods such as 3D printing, push messages, sandwich men, paper outlets, and demo-van operations. References and a bibliography are included to support the information presented.
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