A Promotional Campaign for Travel and Tourism Business

This report delves into the marketing strategies employed in the travel and tourism industry. It examines the historical context of tourism, from early nomadic travels to modern business practices. The report focuses on promotional campaigns, emphasizing the significance of public relations, sales promotion, and the overall promotional mix. It explores how these elements contribute to effective marketing strategies, providing insights into how travel and tourism businesses can successfully reach and engage with their target audiences. The report also highlights the evolution of tourism, from ancient practices to contemporary business models.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
MARKETING IN TRAVEL AND
TOURISM
Promotion mix is the process to
determine the advertising process of
the product, public relation with the
effective product, personal sales,
sales promotion which is the part of
the promotion system to determine
the product in customer’s mind also
evaluate the effective planning to
define the service and product in the
market which is used by the service
users.
Public relationship is a process of the define
the marketing report in the society which can
help to promote the product in symbol process
to define the verity of the customers mine it
can help to maintain the public relationship in
the market.
Sales promotion is the process to promote by the reward
system that can help to provide effective information in
customer’s mind to get higher satisfaction in the market.
4.2Plan and justify an integrated promotional campaign for a travel and tourism business or
destination