Pro-Tech Solutions Business Plan: Part I - The Business Vision

This business plan presents the vision for Pro-Tech Solutions, a startup focused on manufacturing anti-radiation systems (wearable and pills) to protect individuals from electromagnetic radiation emitted by devices like smartphones and Wi-Fi. The plan details the company's mission, value proposition, and target audience, emphasizing the need for radiation protection among young adults and health-conscious organizations. It outlines a business model exploiting market opportunities with unique anti-radiation chips, mobile cases, laptop shields, and pills. A feasibility analysis supports the decision to proceed, highlighting the company's organizational capabilities, technological support, and financial viability, positioning Pro-Tech Solutions to address growing health concerns related to radiation exposure effectively. The document includes a business model canvas, cost structure, revenue streams, and appendices showcasing the company logo and proposed product images.

Running head: BUSINESS PLAN PART I – BUSINESS VISION
Business Plan Part I – Business Vision
Student’s name:
Name of the university:
Author’s note:

1BUSINESS PLAN PART I – BUSINESS VISION
Table of Contents
1. Provide an overview of the business......................................................................................2
2. Explaining the value proposition of start-up’s products........................................................3
3. Satisfying the primary needs or wants of target audience......................................................4
4. Business model to exploit these market opportunities...........................................................5
5. Feasibility analysis that supports decision to move forward with the project.......................7
Reference List............................................................................................................................9
Appendices...............................................................................................................................10

2BUSINESS PLAN PART I – BUSINESS VISION
1. Provide an overview of the business
At the workplace and at homes, individuals are associated with numerous wireless
devices which emit a stream of invisible waves. The waves come from Wi-Fi signal,
Bluetooth speakers, Smartphone, Smart-watches and laptops. The lives of the common
people are in touch with the radio waves and people use the devices which are connected by
Wi-Fi or Bluetooth. A day without Smartphone seems like impossible for the young
generation and Smartphone sends electromagnetic radiation that can also harm the health of
the individuals. The ultraviolet rays of the sun harm the health of the common people. A
mobile phone can transmit 100 times more strengthening radiation than Wi-Fi and exposure
of the radio waves has a negative effect on people’s body (Choi & Choi, 2016).
This start-up business aims to manufacture anti-radiation systems (wearable and pills)
for common people that may help to protect human health from radiations that generate from
Mobile signals, Wi-Fi signals and UV rays from the sun. Pro-Tech Solutions, the start-up
business is going to manufacture wearable technologies which would help the people to
protect themselves from hazards and this anti-radiation system could save the lives from
electromagnetic radiation. Pro-Tech Solutions would also manufacture technologies which
the people can use at homes and at the workplace to be safe from the radiation. Mostly, the
children and the aged people will be safe from ensuing high blood pressure, heart attack,
memory loss, brain tumour and infertility. Pro-Tech Solutions will provide the customers
unique anti-radiation chips to be used inside the Smartphones, anti-radiation mobile cases,
anti-radiation laptop shield, anti-radiation protector and anti-radiation pills for health
conscious people.
Mission Statement:

3BUSINESS PLAN PART I – BUSINESS VISION
The mission statement of Pro-Tech Solutions is to provide anti-radiation systems,
easy to use accessories which may effectively minimise radiation exposure and reach large
numbers of customers through differentiating the offerings.
Vision:
The vision of Pro-Tech Solutions is to have a largely satisfied customer-base across
the globe by providing scientifically effective radiation blocker technologies.
2. Explaining the value proposition of the start-up’s products
Pro-Tech Solutions will be established scientifically proven anti-radiation system
manufacturer having special fractal diffraction lattice technologies. Anti-radiation systems of
Pro-Tech Solutions can reduce the exposure of radiation from Wi-Fi, electromagnetic and
Bluetooth by almost 99% (Samuel, Asokan & Priya, 2018). The anti-radiation system means
to the technological products or the customers can make some changes in the electronics
gadgets which can decrease the radiation of electromagnetic waves. The anti-radiation
systems and technologies can assist individuals to stop getting affected due to
electromagnetic waves and radiation. Pro-Tech Solutions will sell their products through
websites and e-commerce at first. Pro-Tech Solutions is planning to sell their products in the
open market through physical stores and in retail stores. The customers can purchase their
products and the customers can learn how to use the products from instruction manuals. Pro-
Tech Solutions is going to start ‘Customer Service'24*7 expert team which would help the
customers to solve their queries.
Individuals are worried due to radiation and heat emitted by the mobiles and other
electronic gadgets and users of anti-radiation chips and cases can be safe from health hazards.

4BUSINESS PLAN PART I – BUSINESS VISION
 Anti-radiation protected shield technologies will protect the homes and workplace to
be safe from electromagnetic waves and radio-active ways.
 Pro-Tech Solutions is going to offer radiation control flip-cover for Smartphone users
which will provide a layer of material in the front flap of Smartphone.
 The customers can also use anti-radiation bands at hands which will protect the
individuals from Wi-Fi and Mobile signals.
 Pro-Tech Solutions is going to offer anti-radiation pills for the employees who work
in large technological fields which will contain potassium iodide.
 Pro-Tech Solutions offers sunglasses to protect from UV rays of the sun.
Such vast product offerings make Pro-Tech Solutions unique in the local market and in
the global market as well. The competitors in the market do not offer such large differentiate
products; product differentiation and product-line stretching is the competitive advantage of
Pro-Tech Solutions which is the USP (Unique-selling-Proposition).
3. Satisfying the primary needs or wants of the target audience
The primary target market of Pro-Tech Solutions is going to be the young generations
aged between 18 and 30. This generation uses Smartphone, Smart-watch and Wi-Fi and
Bluetooth headsets and this aged people are exposed fully to harmful radiation. This young
generation can use these products at home and at the workplace as well.
The secondary target market of Pro-Tech Solutions will be employee conscious
private and public organisations. Pro-Tech Solutions will talk to the employers to make them
understand the harmful effects of radiation from laptops, Wi-Fi signal and Bluetooth on the
employees. At the workplace, the employees are exposed to the radiation for almost 8 to 9

5BUSINESS PLAN PART I – BUSINESS VISION
hours; the companies can use anti-radiation blocker system and shields to protect the health
of the employees.
Pro-Tech Solutions is going to solve the needs of the market as the people are going
to be more health conscious, on the other side, they cannot make themselves free from the
tangle of technologies. Therefore, Pro-Tech Solutions is going to solve the worries of the
people to be safeguarded against the harmful radiation. The recent news on the internet and
newspapers makes the people aware of the harmful effects of radiation and electromagnetic
waves. Electromagnetic waves and radiation also lead to insomnia and cell-growth may stop
developing. Cell phone radiation may increase the risks of heart and brain problem and Wi-Fi
exposure leads to hormonal shift and oxidative stress (Dasdag et al., 2015). The users of the
technologies will be safe from radiation and non-users of these technologies and products
will also be safe as being the passive users.
4. Business model to exploit these market opportunities
Market opportunities for Pro-Tech Solutions:
 The common people cannot stay without internet, Wi-Fi and Smartphone
 The private and public companies are using technologies and they want to install anti-
radiation systems for employees
 People are getting more health conscious
 Competitors in the market are less
 Wearable technologies, shield and mobile case and chips are easy to use
Business model canvas:

6BUSINESS PLAN PART I – BUSINESS VISION
Key Partners
 Supply
chain
 E-
commer
ce
 Retailers
 Mobile
phone
manufac
turers
 In-house
sourcing
 Micro-
soft
 Outsourc
ing
Key Activities
 Designing
 R&D
 Assemblin
g
 Marketing
and
promotions
 Distributio
n
 Support
service
 Public
awareness
Value
Proposition
 New in
the
market
 Produc
t
differe
ntiation
 Fewer
compet
itors
 Premiu
m
quality
 Massiv
e
variety
 Health
safety
 Cutting
-edge
technol
Customer
Relationships
 Live
chat
with
video
 Support
centres
 Remote
services
 Cyber
service
 Warrant
y period
Customer
Segments
 Houses
 Electroni
c
industry
 Offices
 Govern
ment and
public
sector
Key Resources
 Financial
 Product
plants
 Knowledge
able
executives
 Human
Channels
 Distribut
ors and
salers
 Business
partners
 Dealers
 Carriers
 Enterpri

7BUSINESS PLAN PART I – BUSINESS VISION
resource
 Network
and
research
 Intellectual
property
ogy se
alliances
 Supplier
s
Cost Structure
 General and administrative
 Cost of sales
 Marketing and selling
 R&D
 Production
Revenue Streams
 Sales
 Maintenance
 IT and Communication
 Chipset and electronics
5. Feasibility analysis that supports the decision to move forward with the project
As stated by Rauch & Hulsink (2015), organisational feasibility is related to the
competence of management and the sufficiency of resources. Pro-Tech Solutions will
evaluate the organisational ability to satisfy the needs of the customers. Management of Pro-
Tech Solutions has the idea of an anti-radiation system which would help the business to
provide strength and the costs of the products will be feasible.
Pro-Tech Solutions is having good technological support from human resources and
experts. The suppliers of the organisation are going to be tenured in the market. The success
of the business idea mainly depends on the concept and industry competitiveness. Pro-Tech

8BUSINESS PLAN PART I – BUSINESS VISION
Solutions have good technical support, solid human resources, financial support and a few
competitors in the industry. Pro-Tech Solutions found the gap in the market and they have
justly identified the needs of the customers to offer new products.
The owners of Pro-Tech Solutions are going to invest US$ 2 million and they have
already applied for the loan for start-up. They themselves have to save and they are taking
help from the near friends and families to run the new business.
Financial feasibility:
High Potential (+1) Moderate Potential
(0)
Low Potential (-1)
In new venture initial
capital investment
High
Numbers of Revenue
drivers
Moderate
Competitors Two or three
Business products
and services
High
Ability to fund initial
product
Low
Time to Break-even One or two years

9BUSINESS PLAN PART I – BUSINESS VISION
Reference List
Choi, Y. J., & Choi, Y. S. (2016). Effects of electromagnetic radiation from smartphones on
learning ability and hippocampal progenitor cell proliferation in mice. Osong public
health and research perspectives, 7(1), 12-17.
Dasdag, S., Taş, M., Akdag, M. Z., & Yegin, K. (2015). Effect of long-term exposure of 2.4
GHz radiofrequency radiation emitted from Wi-Fi equipment on testes
functions. Electromagnetic biology and medicine, 34(1), 37-42.
Morris, R. D., Morgan, L. L., & Davis, D. (2015). Children absorb higher doses of radio
frequency electromagnetic radiation from mobile phones than adults. IEEE Access, 3,
2379-2387.
Rauch, A., & Hulsink, W. (2015). Putting entrepreneurship education where the intention to
act lies: An investigation into the impact of entrepreneurship education on
entrepreneurial behavior. Academy of management learning & education, 14(2), 187-
204.
Samuel, A., Asokan, S., & Priya, G. (2018). The effect of electromagnetic radiation
interference from smartphones on electronic apex locator function. Endodontic
Practice Today, 12(1), 34-45.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
Pearson.

10BUSINESS PLAN PART I – BUSINESS VISION
Appendices
Appendix 1
Logo of Start-up

11BUSINESS PLAN PART I – BUSINESS VISION
Appendix 2
Proposed Images of products
Anti-radiation flip-covers for Smartphone
Anti-radiation protected shield and chip for gadgets
Anti-radiation wearable bands