Detailed Analysis of Protein Bar Supply Chain and Marketing Strategies

This report analyzes the current supply chain of protein bars, evaluating its design across manufacturing, inbound logistics, operations, and outbound processes. It identifies key factors within each area, such as raw materials, batch control, packaging, warehousing, and web orders. The report then discusses strategies for improvement, focusing on Enterprise Resource Planning (ERP) solutions and Supply Chain Management (SCM) technology. It explains how ERP can integrate business processes and how SCM can enhance business efficiency and market share. The conclusion emphasizes the benefits of adopting SCM and ERP for meeting consumer demand, improving consumer retention, and supporting cross-selling. The report references several academic sources to support its findings and recommendations, offering a comprehensive overview of protein bar supply chain management.

Food Marketing
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Introduction
• The primary purpose of this research is to evaluate
the emerging situation of Protein Bar.
• This presentation demonstrates the current design of
the supply chain of Protein Bar.
• It also discusses strategies that could be imperative
for improving the supply chain of Protein Bar.

Supply chain management
• The supply chain management is effective for managing the flow of goods
and services (Formentini and Taticchi, 2016).
• It also assists the organization to manage the inventory and finished goods
and services from the beginning to consumption level (Christopher, 2016).
• It could lead the firm to get higher competitive benefits.

Current supply chain
• Supply chain structure is effective for effectively leading the organization and get reliable and
valid outcome (Hugos, 2018).
• There are four factors that are primarily considered in current supply chain like:
– Manufacturing
– Inbound
– Operations
– Outbound

Current design of supply chain
Manufacturing
• Raw Materials
• Batch Control
• Issued materials
• Sequencing
• Capacity
• New products
and services
Inbound
• Products
• Promotion
• Collections
• Packaging
• Carries
Operations
• Warehouses
• Dispatch
• Assembly
• Batch control
• Sell by Date
• Sales
• Marketing
• Finance
Outbound
• Web orders
• Shop direct
• Telesales
• Free issue
• Pallets

Current design of supply chain
• The following factors could be required in the system:
– Business development system
– Decouple growth and cost
– Integrated websites and EDI (Fredendall and Hill, 2016).
– Customer relationship management
– Manufacturing requirement planning
– Warehouse management structure (Schönsleben, 2016)
– .

Strategies for improving supply chain
• There are two strategies that could be used by the organization to improve their
supply chain:
– Enterprise Resource Planning Solutions (Mangan, Lalwani, and Lalwani, 2016).
– Supply Chain Management technology

Enterprise Resource Planning Solutions
(ERP)
• The enterprise resource planning is a software of
business process management that facilitates a
company to imply the structure of the integrated
application to control the business and operate many
back-office functions as it could be related to the
services, technology, and human resources
(Genovese, Acquaye, Figueroa, and Koh, 2017).

ERP

Supply Chain Management technology
• Supply chain management technique could facilitate the organization to
operate their business effectively and get reliable outcome (Jabbour and
Sousa Jabbour, 2016).
– Improve the efficiency of business
– Enhance the market share
– Higher competitive befits

SCM

Conclusion
• It can be concluded that an organization could use
SCM and ERP technology and gain the demand of
goods and services of the firm.
• It can also be summarized that Supply chain
technology could also be effective for getting many
benefits like consumer retention, demand
management, and cross-selling.