Psychology of Entrepreneurship / Intrapreneurship Report - Web 2.0

This report delves into the psychology of entrepreneurship and intrapreneurship, examining the impact of Web 2.0 and its evolution from Web 1.0. It highlights the importance of social media in business and explores Kirton's Adaptation-Innovation Theory, which aids in understanding individual cognitive styles and organizational problem-solving. The report discusses stakeholder feedback as a crucial method for aligning individual and business goals, emphasizing the value of online surveys and cloud-based data analysis for gathering insights into customer and employee behavior. The conclusion summarizes the smooth transition provided by Web 2.0 and its significance in understanding how major internet users utilize online services. The report also references relevant academic sources.

Running head: PSYCHOLOGY OF ENTREPRENEURSHIP / INTRAPRENEURSHIP
Psychology of Entrepreneurship / Intrapreneurship
Name of the Student:
Name of the University:
Author Note:

1PSYCHOLOGY OF ENTREPRENEURSHIP / INTRAPRENEURSHIP
Introduction- Web 2.0 is a new development over the previous web 1.0 and it helps in
integrating the users with one another. The web 2.0 is also called the participatory and
participative social web that emphasizes on the interoperability and user generated content.
While the web 2.0 compatible websites facilitate the users to collaborate and interact with the
other users through the social media (Petz et al., 2013).
The most compelling topic that have been learned in this course is the web 2.0 and it is
nothing but an improvement over the existing world wide web and dynamic functionalities of the
latest HTML 5. The different types of the patrons that have promoted the web 2.0 into the field
of internet services. It has also been learned that the different types of the patrons are using the
social media platform so that they can improve the business services. The course content also
provided the opportunity to understand the Kirton’s adaptation theory that helps the
organizations to understand the cognitive style of the individuals and at the same time the theory
helps the organizations their own problem as well (Petz et al., 2013).
Participating in the discussions, the crisis that are present in the small business platforms
came forward and the probable solutions are also highlighted. Secondly, one of the important
aspects of the feedback collection gave an insight on how the individual goals and the goals of
the business platforms can be solved through the stakeholder feedback. The feedback collection
is one of the best methods of determining the feedback of the employees and the customers and it
helps in determining the areas which will add new functionality. The discussion provided a
proper and clear information and nothing remains to be clarified (Wise et al., 2013).
The other approaches that could have yielded more information is by conducting open
ended surveys consisting of questions and topics specifically designed to extract more
information from the customers or from the employees. It is important to mention that the survey

2PSYCHOLOGY OF ENTREPRENEURSHIP / INTRAPRENEURSHIP
that are subjective and objective can provide a detailed amount of information which can be later
used for data analysis. There are various online survey conducting websites, like the Google
Survey and the Survey monkey. Both these allow the surveys to be conducted in a fashion which
is both easy to operate and understand from the end of the user and the one giving the survey.
Another method of data collection can be conducted by analysing the data that are present in the
cloud. Such data provides an ample amount of insight into the behaviour of the customers and
the employees (Merolli, Sanchez & Gray, 2014).
Conclusion- From the above discussion it can be concluded that the web 2.0 provides a
smooth transition from the existing web 1.0. The web 2.0 is an extension of the HTML and it
provides an ample amount of insight into the how the major patrons on the internet uses the
internet services.

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Reference
Merolli, M., Sanchez, F. J. M., & Gray, K. (2014). Social media and online survey: tools for
knowledge management in health research. In Proceedings of the Seventh Australasian
Workshop on Health Informatics and Knowledge Management-Volume 153 (pp. 21-29).
Australian Computer Society, Inc..
Petz, G., Karpowicz, M., Fürschuß, H., Auinger, A., Stříteský, V., & Holzinger, A. (2013).
Opinion mining on the web 2.0–characteristics of user generated content and their impacts.
In International Workshop on Human-Computer Interaction and Knowledge Discovery in
Complex, Unstructured, Big Data (pp. 35-46). Springer, Berlin, Heidelberg.
Wise, A. F., Speer, J., Marbouti, F., & Hsiao, Y. T. (2013). Broadening the notion of
participation in online discussions: examining patterns in learners’ online listening
behaviors. Instructional Science, 41(2), 323-343.