Online Test Solution: Events Management PUB30001 - Swinburne Uni

This document contains a student's completed online test for the Swinburne University course PUB30001 Events Management. The test includes multiple-choice and true/false questions covering topics such as human resources, risk management, integrated marketing, event feasibility, sponsorship, work breakdown structure (WBS), festival management, legal considerations, weather contingencies, volunteer training, event evaluation, sustainability, OHS, tourism strategy, and stakeholder management. The student's answers, both correct and incorrect, are shown, along with short-answer responses to scenario-based questions related to event incidents, legal issues, and weather-related challenges. The test assesses understanding of key concepts and practical application in event planning and management.

Online test
Due 31 May at 17:00 Points 62 Questions 45
Available 29 May at 17:00 - 31 May at 17:002 days Time limit 120 Minutes
Instructions
Attempt history
Attempt Time Score
LATEST Attempt 1 56 minutes 32 out of 62
Correct answers will be available on 31 May at 18:00.
Score for this quiz:32 out of 62
Submitted 30 May at 23:50
Instructions and details for Test:
Weighting: 20%
Opens: 29 May at 5pm (Week 12)
Due: Complete the test by 5pm Friday 31 May (Week 12).
ULOs: This assignment supports unit learning outcome 1, 2, 3 and 4.
Attempts: You can only attempt the test once.
Duration: The test is timed for 2 hours
Use of sources: This test an open-book test. You are permitted to use internet sources and/or learning
materials during this test.
Question types: The online test will include multiple-choice and true/false questions.
Content/material: This test will be based on the content covered from Weeks 1–12 (Revision is provided
the Week 12 lecture materials).
Test results released: Your marks on this test and the correct answers will be made available 1 hour aft
after the test closes.
Before you start—get your technology ready
Online test: 2019-HS1-PUB30001-Events Management https://swinburne.instructure.com/courses/14167/q
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This attempt took 56 minutes.
0 / 1 ptsQuestion 1Incorrect
Human Resources have the role of managing communication on the day of
the event between all the staff and volunteers.
True
1 / 1 ptsQuestion 2
When we refer to rehabilitation as part of the shut-down of an event, we are
referring to:
returning the venue site back to its original condition.
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0 / 1 ptsQuestion 3Incorrect
What is the most important answer in order of sequence from the following
statements regarding Legal and Risk?
Sponsorship contracts will include specific objectives, which the event
managers must deliver.
0 / 1 ptsQuestion 4Incorrect
Integrated marketing for events simply refers to including all the consumer
products and services on the promotional material.
True
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1 / 2 ptsQuestion 5Partial
Which of the following statements can apply to the role of the Administration
team?
The Administration team ensures that planning remains on track and that
communication across the various elements of the event remains effective.
1 / 1 ptsQuestion 6
The tourism experience for mega events can have a considerable influence
on the event experience itself.
True
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0 / 1 ptsQuestion 7Incorrect
The feasibility study for an event is conducted in what phase of planning?
Evaluation Phase
0 / 4 ptsQuestion 8Incorrect
Late on the Saturday night of the festival weekend, after the festivities have
ceased for the evening, the festival’s contracted security staff are involved in
an incident with some drunken youths at the entrance to the site. One of the
youths suffers a serious head injury and is taken to hospital in a life-
threatening condition. As Project Manager, what are the key messages you
would put in a media statement about the incident—having already been
contacted by many media outlets asking for a comment?
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Toyota has genuine concern for the youth and his condition.
However, our contracted staff were operating within the law.
All public have the right to feel safe and secure.
Can't comment on the specifics as it is now a police matter.
Toyota will maintain open communication with the media.
2 / 2 ptsQuestion 9
Sponsorship management is an important role to an event because:
Online test: 2019-HS1-PUB30001-Events Management https://swinburne.instructure.com/courses/14167/q
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All of the above.
1 / 1 ptsQuestion 10
The acronym WBS in event planning refers to work breakdown structure.
True
0 / 1 ptsQuestion 11Incorrect
Human Resources management for events is quite UNIQUE due to:
All of the above.
Online test: 2019-HS1-PUB30001-Events Management https://swinburne.instructure.com/courses/14167/q
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0 / 1 ptsQuestion 12Incorrect
Broadcast rights may be a considerable source of income for local and
community events.
True
1 / 1 ptsQuestion 13
What statement best represents a 'Festival'?
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An event that is an expression of human activity and contributes to social and
cultural experiences for attendees and participants.
0 / 1 ptsQuestion 14Incorrect
The NSW government are planning to charge event organisers for a Police
presence at all Music Festivals held in NSW. This is due to:
Unruly crowds
4 / 4 ptsQuestion 15
Three days before the Toyota Hybrid Cruiser Launch festival, the organising
team become aware that the liquor licence for the Saturday evening VIP
cocktail party has not been issued when the catering contractor asks for the
licence number.
Choose the answer that best would decrease the risk of this happening:
Online test: 2019-HS1-PUB30001-Events Management https://swinburne.instructure.com/courses/14167/q
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Management should have this included in the WBS and planning
document (e.g. Gantt Chart).
Task should have been identified as a Hurdle/Priority task to be completed
by a specific date—before liquor purchasing occurred.
Management committee should be discussing all task deadlines at
planning meetings.
Project Manager should sign off weekly tasks completed, or revisit tasks to
be completed and assign responsibility.
0 / 4 ptsQuestion 16Incorrect
It is tabled by a planning committee member that the Event Lawyer who has
been invited to be a planning committee member for the Toyota Hybrid
Cruiser Launch has previously done work with Holden (a direct competitor to
Toyota). As project manager, what would be your response?
Online test: 2019-HS1-PUB30001-Events Management https://swinburne.instructure.com/courses/14167/q
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Insist that the lawyer sign a confidentiality agreement.
Seek external legal advice as a second opinion for the Lawyer's advice.
Ensure that all previous advice provided by the Lawyer is double-checked.
indicate that the event management needs such legal advice, and that we
proceed as normal.
4 / 4 ptsQuestion 17
As Project Manager, you are confident the festival planning has been very
efficient. However, three days before the event the weather forecast for the
festival weekend states unsettled conditions with showers and strong winds.
Explain what you would consider doing and why?
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Being an event open to the weather, good planning would involve
contingency planning for poor weather conditions.
These contingencies need to be known/understood by affected service
providers and contractors.
Communicate to all staff what these contingencies are and how they could
be implemented.
Fully brief the Event Manager and other key event delivery stakeholders.
Set a deadline for the decision to go with the contingencies.
Have a dedicated communication manager to ensure the message about
contingencies is delivered in a timely and efficient manner to those who
need to know—including the public!
4 / 4 ptsQuestion 18
An exit survey by the volunteers for the festival indicates that many were
unsure of their roles and responsibilities, and how to respond to questions
about Toyota by guests at the festival. What would be a recommendation you
would make regarding this issue for similar Toyota events in the future?
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