Public Advocacy Campaign Strategy Progress Report - Immigration Impact

This report presents a progress analysis of a public advocacy campaign focused on immigration in Australia. The campaign aims to discuss the impact of immigration, targeting business owners and pro-multicultural groups. It outlines the campaign's aims, objectives, and limitations, highlighting the...Read More

Public Advocacy Campaign Strategy
Progress Report

Table of Contents
Executive Summary...............................................................................................................2
Aim and objectives & Limitation...........................................................................................2
Audience................................................................................................................................2
Message..................................................................................................................................2
Channel..................................................................................................................................3
REFERENCES...........................................................................................................................4
SWOT Analysis.....................................................................................................................5

Executive Summary
I have organize a campaign where immigration and its impact discussed and this
consist of top business owners and pro- multicultural groups who support immigration.
Aim and objectives & Limitation
I have identified my aim is to shed the light on the topic i.e. immigration in Australia
because most of the people visit another country for their specific needs like employment,
study etc. So, the main objective of the campaign is to understand that the business and pro-
multicultural groups visit another country as an immigration with an aim of earning. I also
analyze some limitation such as wide data related to immigration that leads to generate
different results. The main aim of this will to assist the people in the immigration process
after the harsh effects of COVID 19 as many people have stuck in other countries and right
for residing in those countries will be provided with help of immigration program only.
Audience
I determine that immigration is mainly related to big business and pro- multicultural
groups because they visit the places for their own purpose, like big business introduce within
new area for income purpose, while having a multicultural group will lead to generate an
understanding of each other’s culture (Business Council of Australia,2020). So, my target
audience are top big business who establish own business in Australia and different groups
who settled in Australia with their own reasons. Hence, I will contact with top business such
as Rio Tinto, Woolworth who open their business, also my audience is Australian
Multicultural Foundation who undertook National Youth Leadership Program – MUSTER
Initiative who include all Muslims to become a leader of their own to build social cohesion
(Australian Multicultural Foundation,2017). So, I made contact with all the groups within
Queensland who support the multi-cultural group from other country for immigration.
In addition to this the main audience will be people have been stuck in other countries due to
the COVID 19. This is majorly because of the reason that due to COVID 19 they cannot go to
their country and because of this they need to get the citizenship of the country in which they
are residing.
Message
From the campaign, I identified that immigration is not consider a biggest issue for
Australia but somehow it can reduce the average age of Australian population. But people
visit Australia with two main reason such as employment and settled themselves with an aim

of better future. While most of the students are immigrate for study purpose and then get job
and finally settled (Australian Chamber of Commerce and Industry, 2019). So, the key
message clearly reflected that it is not an issue but government also took a step to eliminate
the barrier and bottleneck that are holding back Australian workers for job creating
investment.
Channel
In order to deliver the campaign to other, I made a website in name as “immigration
and views about it” with low cost where so many people visit and share their views related to
topic. Also, I use social media as a communication channel in which Facebook and Twitter,
YouTube are used which must be followed by weekly media release highlighting recent
activity, follow up emails and phone calls to media outlets. I also make sure that I frequently
answer all the email and media alert to news media inviting coverage.

REFERENCES
Business Council of Australia. 2020. [Online]. Available through:
<http://www.bca.com.au/publications/submission-on-the-department-of-immigration-
and-border-protection-proposal-paper>.
Australian Chamber of Commerce and Industry. 2019. [Online]. Available
through:<https://www.australianchamber.com.au/news/>.
Australian Multicultural Foundation. 2017. [Online]. Available
through:<http://www.amf.net.au/>.

SWOT Analysis
I have identify the key strength is immigration helps to improve the economy of the
country by offering the jobs and important resources to people, while its weakness is there is
a range of rules which needs to be followed by people in the terms of immigration.
Opportunity is, it provide a path to people where they can easily learn new things and
improve their knowledge, last threat is identified that a criticism of immigration.