CHCECE018: Public Health Policy Report on Influencing Factors

This report, centered around the CHCECE018 module, delves into the multifaceted realm of public health policy. It begins by identifying potential groups that influence policy, including governmental bodies, pressure groups, and international organizations such as the UN and WHO, highlighting their respective roles and methods of impact. The report then examines how governments monitor the health of a nation, detailing data collection methods and the various factors, such as early childhood development, education, and access to healthcare, that affect population health. Furthermore, it explores the benefits of improving public health, emphasizing increased productivity and reduced healthcare costs, and discusses health promotion models like the Health Belief Model and Social Cognitive Theory. The report also outlines approaches to increase public awareness, such as press conferences, events, and social media, and concludes with a case study of a small health promotion campaign focused on maintaining a healthy weight. The report references several academic sources to support its findings, providing a comprehensive overview of the complexities of public health policy and promotion.

CHCECE018

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Potential group influencing public health policy....................................................................3
Government monitoring health of nation and factors affecting health in the population......4
Benefits for improving health in populations and models used in healthcare promotion......5
Approaches used to increase public awareness......................................................................6
Small health promotion campaign..........................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Public health policy is the policy which is concerned with public health and for
development which includes implementation and advancement in public health law, volunteer
practices, regulations. This can influence organizational change system development and
individual behaviour for promoting improvement within health. This is the one which have the
role for providing rules and regulation regarding health concern to everyone. In this report three
is discussion about potential group who can influence public health policy. There is discussion
about the way through which government can monitor nation. There is also discussion about
potential benefits for improving health population. There is a discussion about approaches for
increasing public awareness and health promotion campaign (Adekola, (2019)).
MAIN BODY
Potential group influencing public health policy
Potential groups can influence public health policy. They are the one who have the
potential to create change and divert public health policy which are going to be discussed further.
Government and government agencies- Government and government Agencies are
having the potential to influence the public health policy. They are the one who have the power
to make changes in public health policy. For example- government can create new law which can
provide fund to health education and promotion for working in different aspect of Public Health.
They are the one who can amendment in public health policy and able to change or make new
public health policy. This is legal and due to having eligibility and power they can influence the
public health policy.
Pressure groups- They are the people of organization who believe the same cause. They
are the one who have strongly held views and having the ways for influence in aspect of society.
They are a group of people who are working together and have more potential than an individual.
They are the one who are having the right to criticize Government and holding meetings. They
are also having the right to protest and making their views using media. Some of the example are
pressure group which created influence on public health policy (Cairney, (2018)). They are
Oxfam, friends of the earth, Greenpeace etc. They are the one who use variety of ways to apply
force on government and influence to change the public health policy. There are some ways
through which they create pressure on government. By using media like newspaper, video,

footage and magazines, online article etc. are used to criticize government and to make closer on
them. Organizing petition is another way to make pressure on government to change or influence
the public health policy.
International Group UN and WHO- They are the World Health Organization which is
the International agency of United Nation. They are having the authority to change in public
health policy which is by collecting information related with health and the cause of illness and
make the policy accordingly. They are the one who have the power to advise government and
forced them to change or influence the policy. National group are also able to collect information
and influence in public health policy. This can help in analyse the policy and collect enough
information which need to create a change in public health policy. They are the one who have the
authority to influence public health policy (Saltman, (2020)).
Government monitoring health of nation and factors affecting health in the population
There is need to monitor the health of nation by government through which government
use different ways for monitoring the health of nation. Health monitoring is regular based on
collection of data regarding health. This is the one can provide information and monitoring about
the Public Health. Reporting is one of the best tool which can provide the information and
Collection of data regarding health. This is the one which can collect data analyse and interpret
them which can provide the information to the government about the health of nation. Without
reporting, Public Health monitoring is not possible and can influence the policy process. There
are different form of monitoring public health like article, reports or voucher. Nowadays, website
and media presentation are also a form of monitoring public health. Government can monitor
every data and information which is interpreted as the report which provide government and
information related with public health and health government to keep on a track about the health
of nation (Yoon, (2018)).
There are different factor which can impact the health of the population which are going
to be discussed further.
 Early childhood development is one of the factor which can impact health of the population.
 Quality of education also provide any person information related with health care that
provide them information and awareness related with health. This can directly impact the
health of population.
 Kind of work that person do is also able to affect the health of population.

 Quality of food for nutritional food also impact the population health.
 Access to health care services and quality of care which directly impact the population
health for longer period.
 Individual income and household income are also a factor for influencing and creating
impact on health of population.
 Social support language and literacy culture, social norms and attitude are influence the
population health (Levy, (2018)).
Benefits for improving health in populations and models used in healthcare promotion
There is high need to improve health in the population which have different benefit.
Some of the potential benefit are are going to be discussed further.
Improving health in the population can reduce health disparities and lead to provide a
healthy nation. This also increased healthy behaviour of people which lead to create high
productivity for the nation. When health of population is good then nation can create a high
productivity within the organization and can have a healthy nation. This create happiness and
prosperity for this. Nation and can lead to create a better benefit and helps in reducing the cost
which generally spend on healthcare for treatment and care. This can impact the population and
create longer living and standard of life. There are different benefit for improvement in health
which direct impact the individual health and their quality of life (Chao, (2018)).
There is use of two different model for Health Promotion and disease prevention program
which are generally used in the health promotion which are going to be discussed further.
The health belief model- This is a theoretical model which can be used for guiding health
promotion along with disease prevention program. This is the one which can explain the health
change in health behaviour of individual. This model is highly used to determine and
understanding about health behaviour. Health belief model focuses on beliefs of individual
related with health condition. This can predicting individual health related behaviour. This also
influence behaviour of thread to sickness or disease potential, positive belief of action, perceived
benefits, self-efficacy etc.
Social cognitive theory- This is the theory which can describe individual experience and
the action of others. This is also able to provide the information related with environmental
factor which have influence over individual health behaviour. Social cognitive theory can

provide the opportunity for supporting self-efficacy, instilling expectations and use of
observational learning along with other reinforcements to get behavioral change.
There are some key component of social cognitive theory which are related with
individual change in behaviour (Vraga, (2018)).
Self efficacy- This is the one which is related with belief about an individual related with
controlling and executive behaviour.
Expectations- This is the one which in forces determine of outcome related with
behaviour change.
Expectancies- This is the one which assign value related with behaviour change outcome.
Behavioral capability- This includes skill which should be understand for performing
behaviour.
Self control- This is the one which is regarding monitoring and regulating individual's
behaviour.
Observational learning- This is the one in which watching and observation is done for
describing behaviour.
Reinforcement- This is the one which promote a reward on incentives for increasing
behavioral change.
Approaches used to increase public awareness
There are some approaches which are generally used in increasing public awareness.
There are some of the approaches which are going to be discussed further.
Posting press conference- This is the one which is highly able to create an awareness for
increasing public awareness as an approach. This is the one which has large number of
population get awareness by press conference (McClellan, (2017)).
Throwing an event- To create an awareness throwing an event is an approach which Can
attract people. This is the one in which there is a need to create and awareness related with event
which can attract large population. When the event is thrown, different people came in this event
and create awareness. Due to publicity and covering event program by media can lead to create a
high level of awareness among public.
Use of social media- This is one of the large platform which can create awareness
regarding public health. A large population uses social media which can directly get the
awareness about public health.

Press releases- Press releases can also create an awareness regarding public health. There
are large number of reader who read newspaper. This can create awareness within them.
There are some of the material which are helpful in health promotion for target audience
which are going to be discussed further.
 Analysis is highly important for the target audience which can lead to create high impact of
health promotions.
 Increase knowledge- This can provide better information and creativity for creating
awareness related with health.
 Motivation is needed for effective healthcare promotion. This can lead to focus on
awareness program.
 Skill is also necessary for creating and effective health promotion event which is for target
audience.
Small health promotion campaign
#Aiming_for_healthy_weight
This is a promotion campaign which is regarding maintaining healthy weight. There is a
need to maintain a healthy weight for maintaining overall health which can help to prevent and
control other diseases and condition. This campaign should covered by different social media
platform. This can lead to create high awareness within less time due to having large user of
social media. In this campaign there will be deliver of all information in interesting way which
can lead to attract large social media user (Steen, (2019)).
CONCLUSION
From above discussion, it can be conclude that there is high need to focus on health for
better society. Awareness about health can lead to provide better standard of life. In this, report,
there is policy discussion, benefit of improving health, health promotion campaign and
approaches.

REFERENCES
Books and Journals
Adekola, (2019). Light me up: Power and expertise in risk communication and policy-making in
the e-cigarette health debates. Journal of Risk Research, 22(10), 1294-1308.
Cairney, (2018). A comparison of tobacco policy in the UK and Japan: if the scientific evidence
is identical, why is there a major difference in policy?. Journal of Comparative Policy
Analysis: Research and Practice, 20(3), 253-268.
Chao, (2018). The Impact of the National Essential Medicines Policy on Rational Drug Use in
Primary Care Institutions in Jiangsu Province of China. Iranian journal of public
health, 47(1), 24-32.
Levy, (2018). Research full report: the impact of implementing tobacco control policies: the
2017 tobacco control policy scorecard. Journal of Public Health Management and
Practice, 24(5), 448.
McClellan, (2017). Using social media to monitor mental health discussions− evidence from
Twitter. Journal of the American Medical Informatics Association, 24(3), 496-502.
Saltman, (2020). Policy lessons from early reactions to the COVID-19 virus in China. American
Journal of Public Health, 110(8), 1145-1148.
Steen, (2019). Parental attitudes following exposure to child abuse prevention campaign
materials: a randomized trial. Journal of public child welfare, 13(1), 18-34.
Vraga, (2018). Cancer and social media: A comparison of traffic about breast cancer, prostate
cancer, and other reproductive cancers on Twitter and Instagram. Journal of health
communication, 23(2), 181-189.
Yoon, (2018). The Korean National Burden of Disease Study: from Evidence to Policy. Journal
of Korean medical science, 34(Suppl 1), e89-e89.