Event Proposal: Public Exhibition and Business Development

This report presents an event proposal for a public exhibition, focusing on branding and business development. The proposal outlines the event's objectives, which include honoring businesses, encouraging entrepreneurship, and promoting sustainable practices. It details the importance of branding, the benefits of corporate events, and the proposed event structure, including venue selection (Arena Birmingham), registration, and pricing. The report emphasizes innovative products, sustainable management techniques, and effective marketing strategies using various communication tools. Key parameters and the expected economic impact are also discussed, highlighting the potential for increased efficiency and growth in the business sector. The report also includes a reference list for further research and study.

Winning contract
Bidding is one of the most effective components in businesses. A vendor is
being selected who contracts the project. Public exhibitions allows firms and
individuals to either sell or represent products. At the end, the best public
displays are rewarded. The aim of the paper is to raise a proposal relating to
public exhibition.

Objectives of the event
 The aim of the event is to honor several businesses about the job
they are doing and incorporate a potential work culture inside the
firms.
 Create a brand value of several firms
 Encourage new entrepreneurs with their business proposals
 Ensure sustainability
 Create a quality environment for workers and businesses
 Look after the sustainable development and management programs
of the firms

Concept of Creative branding
Branding is the creation of a unique name and symbol in the minds of
customers by organizing advertising and marketing campaigns. Effective
brand strategy helps to develop a higher value of the product n the
international market (Nadoolman Landis 2018). It helps in the creation of
a competitive market.

Effectiveness of the branding
concept
Branding off the corporate event provides with several benefits:
 Helps to stand out in a saturated market structure
 Gives credibility to businesses
 Helps to attract investors and ideal clients
 Participation of new business sectors
 Development of the corporate sector

Outline of the event proposal
 Propose a name for the event
 Create an innovate logo
 Set the budget
 Choose the public dignitaries who would visit the venue
 Set a theme and dress code
 Set the budget and price level
 Registrations for the event
 Invent new technologies
 Prepare creative swag
 Creation of a gala dinner for the occasion which has delicious menu

Program elements
The event will have several element apart from the event. These will
enhance the effective functioning of the businesses. Provide a chance to
young entrepreneurs and encourage start-ups with creative and
innovative ideas. The exhibition will provide a platform for the young
developers who have been trying to launch products for a long time. An
award ceremony is to be presented at the end in relation to innovative
approach, trusted brand, best quality, biggest sales.

Public Exhibition at Arena
Birmingham
The chosen venue for the exhibition is Arena of Birmingham. The region
has been developing over the years and has become an effective center
for businesses. Firms or individual needs to register for the event before
a month for the exhibition (Moignard 2019). Prices will be charged as per
the space to be taken by each participant. Visitors will be charged with a
minimum affordable fee.

Creative and innovative solution in
delivery of event proposal
Create innovative products that uses cost effective techniques and
technologies. The product must maintain sustainable management
technques that is eco-friendly.

Specific marketing and communication tools
which are relevant for the promotion of the event
Marketing has to be done with respect to communication tools:
 Television
 Radio
 Social Media or digital campaigns
 New papers or print campaigns

Key Parameters and effectiveness of
the event
The event will help in the growth and development of the economy in
the long run. More people will come up with new ideas. Moreover, the
provision of award system will increase the efficiency of business around
Birmingham. This will improve the way firms produce goods and
services.
Reference List
Moignard, N., 2019. An Incendiary Proposal.
Nadoolman Landis, D., 2018. Character and costume in cinema: The
Hollywood Costume exhibition. Studies in Costume & Performance, 3(1),
pp.91-96.