Health Promotion Project: Digital Story on Alcohol Abuse in the UK

This report presents an analysis of a digital story focusing on an alcohol abuse health promotion project in the UK. It begins with an introduction to the project's objectives and the public health issues it addresses, supported by relevant statistics. The background section discusses the UK government's initiatives, including tax policies and other measures aimed at controlling alcohol consumption, and provides data on drinking behaviors. The report then examines the national and local policy context, highlighting policies and their impact on the project. It identifies key stakeholders, including community groups, and discusses the resources required for the initiative's success, such as human and technical resources. The project's design and operation, both online and offline, are described, emphasizing awareness campaigns. The report concludes by summarizing the project's impact and the effectiveness of the policies. References to supporting literature are also included.

Alcohol Abuse Digital Story

INTRODUCTION
 The issues have negatively impacted on mental and physical health of people. However, in
order to solve issue government has initiated various program and initiatives. The main
purpose of program is to focus on health issues faced by people and solve it.

BACKGROUND
 It has been analysed that UK government has imposed high taxes on alcohol. The main
purpose is to control use of alcohol within teenagers and adults. Apart from it, there are
certain policies as well which is being imposed by government in regard to tackle
problem of alcohol consumption. It is done to ensure that use of alcohol is less. In
report of 2019 it has been found that in US there occurred 88,000 deaths per year due to
consumption of alcohol in adults.

To be con..
 Moreover, there is change in drinking behaviour of people in UK. It is found that in UK
82% of adults drank alcohol within 12 months. In that 49% drink it more than once in
week. Besides, it is found that in UK 29.2 million adults drink alcohol in 2017 and
around 10% drink more than 4-5 days a week.
 Also, in 2017 more men of age 45- 64 drank alcohol than women. Furthermore, it is
found that since 2005 teetotalism in teenage of age 16- 24 has increased. However, in
survey done in 2018 it is found that more people like to earn more they drink alcohol.
In that the percentage is almost 90%.

NATIONAL AND LOCAL POLICY CONTEXT
 Here, it has been found that in NSW people under the age of 18 are not allowed to buy
alcohol unless they are accompanied by guardian. There are some places where,
alcohol cannot be consumed. European alcohol action plan had been developed or
launched with the main aim of preventing teenagers and adults against negative impacts
of harm of excessive consumption of alcohol
 Other than this, as per the national policy developed by WHO, person who is already
drunk is not allowed to sell alcohol and it is illegal. If someone is found by doing such
illegal things then strict actions are being taken against them.

To be con..
 In that in 2012 alcohol strategy was set out in which plan was developed. The main
purpose was to encourage change in drinking behaviour and reduce harm to excessive
drinking causes to adults as well as community. This enabled in focusing on what are
ways by which alcohol consumption can be reduced among people. Another policy is
government alcohol strategy in which aim is to reduce consumption of alcohol within
children and to support families.

To be con...
 government agencies will give their support in this but not directly the government they
will only work 2 provide funds to those agencies and promoting the whole programme.
general public will be also external stakeholder who will help too give their donation
and making the governmental initiative more effective so awareness among the
teenagers and adults can be spread and people can be aware about the negative impact
of consuming alcohol and disease they can get if they continuously consuming the
alcohol.

RESOURCES
 Here are some of the resources that will be needed to promote the initiative and create
awareness among the people-
 Human resources
 Human resources are top Resources that will be helpful make the programme
successful. it can be also considered at the stakeholders of the whole programme who
will give their support and work to make the programme successful. The list of
stakeholder an human resource will conclude volunteers, institutions who work for the
public health, and people who want to make people aware about negative impact of the
alcohol consumption.

To be con...
 Technical resources
 Technical resources are also needed to promote the alcohol consumption prohibited
programme. Social media is one of the effective tools that can be used by the top
superiors of the programme so they can reached more and more people and awareness
can be created.

DESIGN AND OPERATION OF PROJECT
 The whole programme will be both online and offline where people will be aware about the
issues of consuming alcohol and how it is affecting there life. People in UK even including
the teenagers are drinking alcohol that is impacting their health an in just a small ish they are
facing various issues like stress, anxiety, liver problems and many more. on the other side
adults are also suffering from similar issues due to over consuming the alcohol. the
programme will be based on creating awareness among the people and society to prevent use
of alcohol and making them understand what are the negative impact of consuming alcohol
regularly.
 And whole programme goes live then many people connected with the programme and they
were aware of many problems they can face from the consuming the alcohol. In the offline
programme there were teenagers who were also presented so most of the teenagers also
understand that why they should not consume the alcohol and what are the negative impact
similarly adult who are facing the issue of consuming the alcohol were also present and they
also take lesson and understand.

CONCLUSION
 As per the report has been covered the gnu initiative programme by the government to
solve the society problem in United Kingdom which is to consume alcohol by the
teenagers and adults. to control the consumption of alcohol within teenagers are idols
government has been come up with a programme that is capable of controlling the habit
and make people more healthier.
 Also explain the policy how it will work and what are the benefits of those policies too
bring awareness among the people and control the consumption of alcohol. It has been
discussed the stakeholders of group private organisations and public health agencies
who participate in the whole programme. this report has been also included the
resources that will be needed to launch whole programme that covered time money and
staff so the programme can be successful. in the end of this report has been describe
how the project was designed and how it works what happened in the project and how
do it benefits.

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