Analyzing Public Relations in Health Canada's Food Guide Initiative

This report examines the public relations strategies employed by Health Canada in reintroducing the Canada Food Guide in 2007, addressing concerns about trans fats, omega-3 fatty acids, and rising obesity rates. The analysis focuses on communication objectives using the SMART framework, emphasizing the promotion of wellness among Canadians through specific, measurable, achievable, relevant, and time-bound goals. Key strategies discussed include creating awareness of health issues related to overeating, imparting knowledge about correct diet plans, and projecting images to promote healthy choices, particularly among children, women, and the elderly. The report references studies on obesity medicalization and best practices for chronic disease prevention among Indigenous populations in Canada, highlighting the guide's aim to adapt to changing eating patterns and provide additional nutrition to targeted groups. This assignment solution is available on Desklib, offering valuable insights for students studying public health and communication strategies.

Running head: PUBLIC RELATIONS
Public relations
Name of the Student
Name of the University
Author Note

1PUBLIC RELATIONS
The Health Canada reintroduced the concept of the Canada food guide in the date of
February 2007. Canadian have been long concerned with the health issues related to the trans fat,
omega 3 fatty acids and the increasing rate of obesity problems. The reintroduction of the
Canada Food Guide has led to numerous of the studies in connection to the rate of obesity,
portion of the foods and the assumptions towards the daily consumption of vegetables and fruits.
Two communication objectives for this instance include thinking outcome based
approach which can be explained with the help of the following SMART methods.
Specific – The specified objective of the food guide in to promote wellness of the Canadian
people.
Measurable – The ensuring towards the quantifiable measure for the effective succession can
only happen if the people can be made aware regarding the health risks related to obesity and
fatty acid accumulation in the body.
Achievable – The objective of the food guide is to ensure positivity to the people of the Canada.
The objectives are achievable since the guide aims to adopt some of the American online food
pyramid together with the interactive elements (Rice et al. 2016).
Relevant – The people of the country had been long aware of their dietary issues. With the rising
rate of the obesity and the weight problems and the illness in relation to the obesity problems, the
Canada food guide aims towards the addressing the changing patterns of eating , the diets and the
supply for providing additional nutrition to the targeted groups like the children, men and the
elderly.

2PUBLIC RELATIONS
Time bound – The objective towards the introduction of the new heath plan for the Canadian
people towards the changes in the eating habits for the wellbeing of their health is time bound.
The primary goal of the guide is to promote wellbeing to the children, women and the elderly
people.
Two slogans:
 Eat well and play hard – Make life a balance
 The risk of the obesity in the childhood has led the entire generation at risk
The three strategies and the Tactics to support the strategies are as follows:
 Creation of the awareness –
Promoting the possible health issues overeating can fetch
Introduction of outdoor games and activities in the school for the students
 Imparting of the knowledge
Introduction of the knowledge regarding the correct diet plans and the essentiality
of it (Paradis 2016)
Elimination of the misconceptions and the concept of overeating in the name of
fulfillment
 Projection of the image
Projecting images and pictures in the school boards to make the students aware
Introduction of the calorie count and the possible chances of the fat in each and
every fast foods.

3PUBLIC RELATIONS
References
Paradis, E., 2016. Obesity’as process: The medicalization of fatness by Canadian researchers,
1971–2010. Obesity in Canada: Critical Perspectives, p.56.
Rice, K., Te Hiwi, B., Zwarenstein, M., Lavallee, B., Barre, D.E. and Harris, S.B., 2016. Best
practices for the prevention and management of diabetes and obesity-related chronic disease
among Indigenous peoples in Canada: a review. Canadian journal of diabetes, 40(3), pp.216-
225.