Public Relations and Social Media Influencers: A Critical Analysis

This report delves into the intersection of public relations and social media influencers, particularly focusing on the rise of 'mum bloggers' and their impact on marketing and public perception. The analysis explores the dynamics of their partnership, highlighting the ethical considerations, power imbalances, and vulnerabilities inherent in these relationships. It examines how influencers, often seen as 'precariat workers,' leverage their online presence to monetize their influence, and the strategies PR practitioners employ to engage with them. The report also discusses the limitations of the research, including geographical constraints and the socioeconomic backgrounds of the participants. The report is based on Catherine Archer's research paper which examines the ethical questions around exploitation, authenticity, professionalism and control that have arisen, with both sides feeling their way in new terrain.

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Public Relations
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This paper explores the link and partnership inbetween public relation and social
media influencers. Influencers of social media may be described as daily, usual Web users.
These users collect a huge amount of follow-up on social media and blogs through the visual
and textual description of their own lifestyles and lives, interact with the followers in physical
and digital spaces, and monetize their follow-up by incorporating' advertising's' into their
social media or blogs.
The emergence of mum online influencer has been a global phenomenon, with certain
mum bloggers now generating considerable revenue from their specific' brand' and position
as marketers in social media (Archer, 2019). As' customer turned producers, prolific mum
blogs are also courted by foreign companies and organizations. Although mum bloggers were
the primitive investors in the virtual world, mums have adopted technology on a daily basis
and have become active social media users, particularly Facebook. They are often inspired by
the influencers they do follow. Invariably the mum entrepreneur bloggers, make use of their
family (especially their small kids) as characters in their posts or stories and even co-opt them
into funding and other ways to earn revenue (Archer, 2019). Such articles help the bloggers
connect with the public, through their social value and power.
Furthermore, the article reveals other aspects of social media influences like The
fairly recent partnerships developed between social networking influencers and PR
practitioners pose concerns of unfair control and insecurity among both primarily
inexperienced and PR practitioners. The partnership between the two implies that problems
of ethical kind have emerged with respect to manipulation, honesty, integrity and power, with
both parties finding their way through new territory (Wolf & Archer, 2017). This essay
explores the principles of precariousness and liminality extends towards a community of'

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mum bloggers,' i.e. blogging small children's mothers, discussing their identity as mothers
and going outside their households through social networking to build a sense of belonging in
part. they make money in some cases too. The essay is focused on the speaker's own
quantitative cultural ethnography inside virtual influencer territories, it contains observations
that interviews of both mum blogs and PR professionals in traditional and electronic media
(Song, 2016). It is claimed that the promotion of motherhood inside a prevailing capitalist
society implies that practitioners can falsely believe that mum bloggers behave openly to
participate in entrepreneurial pursuits.
Also, the author talks about the limitations the article holds; the research that was
conducted in tThe study is proven somewhat limited primarily on basis the geographical area
(Australia) and a subset of entrepreneur groups, including mum influencers, and the PR
professionals with whom the article interacts. The interviewees were not indicative of the
community with most of them emerging from a higher socioeconomic context (Archer,
2019). Furthermore, Catherine Archer also documented the procedures she used while
gathering the information that is provided throughout her article. She also stated the
limitation of the process as she explained the limitations of the information she had gathered.
All in all, we can accept that the article written by Catherine Archer is very precise about the
topic. Furthermore, it is very nicely constructed.

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References
Archer, C. (2019). Social media influencers, post-feminism and neoliberalism: How mum
bloggers’‘playbour’is reshaping public relations. Public Relations Inquiry, 8(2), 149-
166.
Archer, C. (2019). How influencer ‘mumpreneur’ bloggers and ‘everyday ‘mums frame
presenting their children online. Media International Australia, 170(1), 47-56.
Wolf, K., & Archer, C. (2017). A radical act or one that reinforces stereotypes? How mum
blogging influences subvert/support views of motherhood. In Minority Stereotypes in
Digital Culture.
Song, F. W. (2016). The serious business of mommy bloggers. Contexts, 15(3), 42-49.