Public Relations and Crisis Management at McDonald's Presentation

This presentation explores a crisis faced by McDonald's, specifically a legal battle involving Connaught Plaza Restaurants (CPRL), the company's joint venture partner in India. The presentation provides background information on McDonald's, defines public relations and crisis management, and details the issues encountered by McDonald's in India, including the role of CPRL and Vikram Bakshi. The presentation provides recommendations to handle the crisis from an image and legal standpoint, including ethical agreements, legal aspects in joint ventures, and efficient crisis management plans. The presentation references various academic sources to support its analysis and recommendations.

PUBLIC RELATION
Name of the Student
Name of the University
Author Note

INTRODUCTION
 This presentation will discuss an issue related to the
organization of McDonald’s
 The background of the crisis should be included here
 A crisis will be selected and discussed that negatively
affected McDonald’s business
 Recommendation will also be provided to handle the
crisis from an image or legal standpoint

ABOUT THE ORGANIZATION
 McDonald’s is a fast food organization from America, and
founded in 1940
 Belongs from the restaurant industry
 Worldwide areas are served by them
 They are the largest restaurant chain by revenue generation
 Present in more than 100 countries

PRODUCTS OF
MCDONALD’S

PUBLIC
RELATIONS
 It can be termed as the practice of deliberative
management of spreading various information
 Individuals, business houses, government agencies and
non-profit companies are involved in this practice
 It helps to accomplish the aims and objectives along
with protecting the interest of the people
 It plays an integral role in modern day business
operations

CRISIS
MANAGEMENT
 It is the process of dealing with unexpected and
disruptive event by a company
 It is considered as the most important process in public
relations
 It involves the dealing with threats
 It is considered as a broader concept of business
management

CRISIS
COMMUNICATIONS
 It is an initiative which focuses on protection of the
reputation of an organization
 It also helps to maintain the public image of that business
house in the global market
 It can also be termed as a sub-speciality of the concept of
public relations
 It plays a vital role in modern global business
environment

CRISIS ISSUE
WITH
MCDONALD’S
 The organization faced a crisis in India
 The management had to face a legal battle
 Connaught Plaza restaurants (CPRL) was involved in
this issue
 They were the local joint venture partners of
McDonald’s in East and North India

CRISIS ISSUES

MORE DETAILS OF
THE ISSUE
 McDonald’s first opened their outlet in India in the
year of 1996
 Local joint venture (JV) partner was CPRL
 Vikram Bakshi was the managing Director
 He looed after North and east India
 Hardcastle Restaurants from Mumbai became another
JV partner to look after South and West India

RECOMENDATIONS
 The agreements with the partners need to be done
ethically and properly
 Legal aspects need to be present in the agreement
between McDonald’s and the Joint Partner
 More Joint Ventures need to be tied-up to avoid closing
of outlets like East and North India
 Efficient Crisis management Plan need to be followed
and implemented by both the authorities in case of any
crisis situations before taking any legal actions

REFERENCE
 Cook, N. D. (2015). Crisis management strategy:
Competition and change in modern enterprises.
Routledge.
 Mcdonalds.com. (2020). McDonald's: Burgers, Fries
& More. Quality Ingredients.. [online] Available at:
https://www.mcdonalds.com/us/en-us.html [Accessed
20 Jan. 2020].
 Olasky, M. N. (2013). Corporate public relations: A
new historical perspective. Routledge.
 Sellnow, T. L., & Seeger, M. W. (2013). Theorizing
crisis communication (Vol. 4). John Wiley & Sons.

REFERENCE
 Taneja, S., Pryor, M. G., Sewell, S., & Recuero, A. M. (2014).
Strategic Crisis Management: A Basis for Renewal and Crisis
Prevention. Journal of Management Policy & Practice, 15(1).
 The Economic Times. (2020). McDonald’s still running its
outlets at a loss in India. [online] Available at:
https://economictimes.indiatimes.com/industry/services/hotels-/
-restaurants/mcdonalds-still-running-its-outlets-at-a-loss-in-
india/articleshow/64471955.cms [Accessed 20 Jan. 2020].
 Theaker, A. (2016). The public relations handbook. Routledge.
 Utz, S., Schultz, F., & Glocka, S. (2013). Crisis communication
online: How medium, crisis type and emotions affected public
reactions in the Fukushima Daiichi nuclear disaster. Public
Relations Review, 39(1), 40-46

THANK YOU