PRN101A: Understanding Public Relations - Media Analysis Report

This report analyzes several news articles from an Australian media perspective, focusing on the concepts of agenda setting and framing within the context of public relations. The analysis examines how different news stories, including those related to Prince Harry and Meghan's visit, the potential division of Sydney into three cities, the allowance of religious schools to reject gay students, the emotional response to same-sex marriage polls, and the discovery of a stolen artifact, are presented to the public. The report identifies the angles, approaches, and underlying agendas of each news piece, evaluating how the media influences public opinion and shapes perceptions of various issues. It also considers the ethical implications and potential impact of these framing techniques on different segments of the population, providing a critical understanding of the Australian media landscape and its relationship to public relations strategies. The report aims to provide a comprehensive understanding of how media outlets can influence the public's perception and the role public relations play in this process.

Agenda Setting And
Framing A THEORY OF MASS COMMUNICATION

Australia sends warm greetings to Prince Harry and wife Meghan yet supports idea of republic
country
 Although, the report of their tour to
Australia gives a flowery image
apparently, yet it carries deeper
significance underneath. The objective is
to retain the symbolic constitutional
monarchy yet the Australians are in favour
of an entire republic country.
 Angle of social progress and potentiality of
new development has been found. The
news carries high political innuendos,
although, it talks about their tours. The
framing makes the audience think of
various interpretation of strengthening
country’s name in commonwealth.
 Approach is mostly neutral as supports
public view, yet opposing the monarchy.
 Agenda is to influence public view towards
the assurance of republic country.

Sydney is going to be
divided into three
different cities  The plan of diving Sydney into three
halves to combat the issues of ongoing
population growth shares a message of
development and progress.
 However, question arises whether the
citizen will be able to cope with the
proposed plan as it will take time to
adjust their psychology. A city is a place
of various emotions, it is not about just
geographical divisions.
 Growth of population is an urban issue.
Agenda is to share message of social
wellbeing through conveying a proper city
plan. It has been framed to make the
citizens understand about its benefit.

PM announces Australian religious schools are
legally allowed to reject Gay students
 The news reveals different controversial situations raised
between various groups of population. It has highlighted PM’s
announcement as indulgence for social discrimination.
 Angle of conflict has been spotted as gay advocates, social
workers and LGBTQI communities strongly opposes the
announcement.
 The report has been framed and presented to gather public
support against this inhumane announcement of depriving gay
students from their fundamental rights of attaining education.

Senator Penny Wong broke into tears on announcement
of public pole in favour of same sex marriage
 The news has been pitched with a
symbolic approach. The first gay
woman senator of federal parliament,
Penny Wong could not resist her tears
listening to the positive results from
public pole. It symbolizes the happiness
and satisfaction of entire gay
community.
 Her proposal to Government regarding
further development is appreciable and
she emphasized it realising power of
61.1% of Aussies in favour of this
proposal.
 The futility of laws over human rights
has been conveyed as key message.

500 years old stolen artefact has been found on
display in south Australian art gallery
 The news has a local angle as it reveals post-
independence condition of India. The country
became so poor after the end of British
colonialism that people engage themselves into
theft and robbery. Selling own country’s heritage
is a matter of shame at the same time, this
news has highlighted the dark truth of British
Raj.
 This news has been circulated to the community
who are interested in arts and its conservation
mostly regarding Australia’s collaboration with
India.
 Key message of integrity and activeness against
such corrupted practices has been conveyed.

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