Public Relations and Promotion in Travel and Tourism Report - HND

This report examines the role of public relations and promotion within the travel and tourism industry, using the seaside destination of Durdle Door as a case study. It explores the use and effectiveness of print media, including newspapers, magazines, and business publications, in attracting visitors. The report highlights the advantages of print media, such as its cost-effectiveness and ability to target specific audiences, and provides an action plan for implementing a public relations strategy. The plan includes steps for identifying venue options, creating social media strategies, and executing the plan. The report concludes by emphasizing the benefits of print media, such as its longevity and high selectivity, and its role in developing specialized groups within the tourism sector. The assignment is a response to an HND brief, assessing the effectiveness of PR and promotion methods.

Public Relations and Promotion in
Travel and Tourism
Seaside destination: Durdle Door

INTRODUCTION
• Travel and tourism deals in selling services to their customers. Therefore,
public relation and promotion widely used in this sector.
• Therefore, VisitBritain is UK based travelling business which is well
known in the package of holiday industry.
• In the present destination attraction that is Durdle Door, print media has
been used which includes newspapers, magazines, business publications,
etc.

MAIN BODY
• Print media : Print media consider important role in today’s time.
• In this regard, it can be stated that there are several advantages to use print
media in attraction of several visitors.
• It includes, books, newspapers, magazines, etc.

Advantages of print media
• Strategic combination of print and digital communication can maximize
positive impact.
• Print media consider several benefits to increase visitors attraction
because of less cost.
• Headline designs helps to communicate potential benefits with specific
target audience so that it increases several visitors easily.

Effectiveness of print media
• Print media consider several effectiveness to attain many advantages.
• Perhaps, it consider fact that print to take more much seriously.
• Print media also trustworthy which helps to take appropriate purchase
decisions.
• High engagement rate also assists to really focuses on getting message and
beat with full development.

Action Plan
Activities Time frame Resources
Identify venue option 1 week Internet sources
Visit venue 1 ½ weeks Social media
Select destination 2 days Travel agent
Create social media strategy 2 weeks Internet sources
Execute plan 1 day

Public relation plan
Steps What is about Remarks
Business goal Attract several customers To increase profitability
Communication objectives To develop positive response of
customers
To enhance customer attraction
Strategies and key message Social media Internet sources
Target audience Young age group customers
Tactics and ideas Social media strategy Brainstorming
Channels Social media Demographic
Execute details Timeline

Effectiveness of public relation plan
In media, there are several elements included such as printing, online media, face to
face communication, etc. Therefore, it includes newspapers, magazines, journals, etc.
It plays very important role in advertising and several activities that played in
VisitBritain. The chosen business also provides printed directories to its travellers
which consider contact information of attraction and sites of destination. It includes
different types of tools such as newspapers, magazines, etc. It is widely used in
promoting products and services. Huge number of customers also gather at one point
of time. Hence, it provides significant advantages to several people in visiting of
Durdle Door.

CONCLUSION
• From the analysis effectiveness of print media, it contains several
advantages such as long life, better system, highly selective and avoidance
of waste of circulation.
• Each member can involve to allow services to develop specialised groups.
• Hence, print media has been chosen for the present public relation plan.