Public Relations and Promotion Strategies for Weymouth Destination

This report analyzes public relations and promotion strategies for the Weymouth destination in the travel and tourism industry. It explores the appropriateness of various media tools, including press releases, press meetings, and social media, to enhance brand awareness, promote services, and engage with customers. The report identifies key media and their relationship with public relations departments, emphasizing the importance of consumer response analysis and social media traffic monitoring. It concludes that effective use of these tools can attract visitors and achieve business goals. The report also references relevant academic sources to support its findings.

Public Relations and Promotion in Travel and Tourism

INTRODUCTION
• To develop effective relationship with customers it is important for Weymouth
destination to create an proper strategies which overall lead to attract customers and to
meet business goals of organisation.

APPROPRIATNESS OF MEDIA
PR teams has followed three tools of media for its suitable campaign. Three tools which
used by team is press release, press meetings and social media.
Press release helps Weymouth to create brand awareness, promote products and services.
Social media helps in promoting services directly to customers of business market.
Appropriateness of social media in market strategy:
• Communicate authority
• Encourage engagement

APPROPRIATENESS OF PRESS RELEASES
• Brand awareness: By use of press release, Weymouth will able to increase awareness of brand
among the visitors of business. Increasing branding is most beneficial for tourists destination
because it crates instant recognition about company among travellers and customers.
• Helps in promoting products: For launching new services, press release helps in effectively
promoting products among the customers of society. It directly helps Weymouth in targeting
customers of market so that they attracted for utilising services of organisation.

APPROPRIATNESS OF PRESS MEETINGS
• Press meetings by tourist destination will help to launch new products among customers
effectfully.
• To attract more customers in Weymouth destination, press meetings helps in creating
good promotion of services among customer which influence them to purchase services
of Weymouth destination.

D3. Identification of key media and its relationship with public relations departments
In building effective public relationship, various ways which Weymouth will able to attract
customers and will able to meet its goals is as follows-
Analysis of consumer response to PR release: This is the best method which would have
assisted in managing response of travellers and identifying usefulness of media tool to boost
public relations
Monitoring of traffic over social media platform: this is another method which helps
Weymouth to develop direct communication relationship with customers. this
communication helps company in promoting its services among customers and to influence
them for the purchase of services.

CONT..
Press release also been changed over the years, especially when entities knows its
importance in online marketing of services. Therefore, to build public relations, its
importance in the context of Weymouth are as follows-
• Announcing new products or services
• Images help drive interest

CONCLUSION
• From the above mentioned information, it is concluded that with the appropriate press
release, press meetings and social media, Weymouth destination will able to attract more
visitors and will also able to meet its future goals.

REFERENCES
Curran, J., 2011. Media and democracy. Routledge.
Anthony, S., 2018. Public relations and the making of modern Britain: Stephen Tallents and
the birth of a progressive media profession. Oxford University Press.
Farajat, S.A., Liu, B. and Pennington-Gray, L., 2017. Addressing travel writers’ role as risk
brokers: the case of Jordan. Journal of Policy Research in Tourism, Leisure and Events.
9(1). pp.23-39.
Frantál, B. and Urbánková, R., 2017. Energy tourism: An emerging field of study. Current
Issues in Tourism. 20(13). pp.1395-1412.