Public Relations Report: Communication Tools for The Iconic

This report provides a comprehensive analysis of public relations strategies for The Iconic, an online fashion retailer. It begins with an introduction to public relations and its significance for building and maintaining a positive brand image. The report identifies The Iconic's target audience, considering demographics and behaviors. It then outlines the company's purpose, including recruiting, community engagement, crisis management, fundraising, and sales. The core of the report focuses on various communication tools, such as posters, fliers, newsletters, internet and new media, and TV advertising, and provides the rationale for choosing online marketing. It also examines the resources required to implement these strategies, including financial considerations. Finally, the report outlines the development, approval, and production process, emphasizing the importance of careful planning, evaluation, and modification of communication plans. The conclusion summarizes the key findings and emphasizes the importance of public relations in business success.

PUBLIC RELATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Target audience ..........................................................................................................................1
Purpose........................................................................................................................................1
Name ..........................................................................................................................................2
Planned distribution method and promotion activities for this communication tool .................2
Rationale for choosing this communication tool .......................................................................2
Identification of the people and resources required to produce this communication tool .........3
Outline of the development, approval and production process ..................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Public relations defines the way which organise the company along with the individuals
and also communicate with the media as well as public. A Specialist of the PR they
communicates with their own target audience indirectly and directly their main motive is to build
an image and portray goodwill in from of the public. They maintain positive reputation of the
company they also act as the mediator in between he audience and company ( Smith, 2010). In
this assignment will going to present an newsletter of the company named The iconic which is
online fashion and retailer of sportswear. This company introduced in 2011 and deals with the e-
commerce incubator it is one of the Australia's leading company in terms of fashion retailers.
Target audience
This is The iconic fashion brand company which deals with the all kind of the clothings,
footwear and other accessories. There are number of the element through which they decide their
target audience are as follows :- Demographics :- These are refers top those who is basic their information of statistical
regarding the people, age, gender, racial background, other ethnic, income and many
more. Behaviours :- These kind of the product may be targetting to the teenage and youth by
launching their kind of fashionable products which easily attract them.
 Geography :- It is one of the leading multinational company, which basically focus on
their particular geographical line, or these who live near to their geographic line and other
man made features.
Purpose
They actually want to depend on their accomplish along with the communication
strategies (Edwards, 2012). They actually might be in concern with their some of the following
concern combination are as follows :-
 Recruiting programmes participates and other beneficiaries
 Becoming known and very well known in the community.
 They need to deal wt the crises of the organisations in their public knowledge, for
example the members of the staffs who commits a crime either the lawsuit which aim to
their organization.
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 Raise money to fund their work.
 Make an strong reputation as well as goodwill in their respective business environment.
 Educate and aware their public regarding their issues of organisation addresses
 Rallying supporters or the other general public to their cause of action.
 Increase sales of the products
Name
This Iconic brand has various number of the products which is trending and satisfying their
consumer such as denims, jeans, shirts, formal suits, skirts, toppers, jump suits, tunic dresses,,
make-up products, watches, home appliances and accessories, kids wear, foot wares and many
more. Which is extremely liked by the customers.
Planned distribution method and promotion activities for this communication tool Posters :- through the posters the company can reach to the large number of the audience
and aware them about the very new brand products. Fliers and brochures :- These also can be very compelling in that kind of the places
where the issues is already in the respective mine of the people (Botan and Hazleton,
2010). Newsletter :- it is the report which is printed and also containing their news and other
activities of business of the company. They sent their mail on the regular basis to their
customers, members and employees which are interested in. Internet and new media :- it is very rapid source through which an person immediately
spread their news to the very large number of the people at once. There is the sites like
Facebook, twitter, you tube and other mediums which is effective.
 TV :- TV can carry both of the audio as well as the visual messages which attract tot he
public and grab their attention at once. They present their advertisements and other public
service announcements which deals with the entertainment programmes.
Rationale for choosing this communication tool
Online advertisement is the form of the marketing in which they use the internet to
deliver their message to the target audience (Kent, 2013). There are number of the people who
present and use various social sites it is easy to grab their attention on the online marketing. It is
all free they can make their websites and pages on the internet and post various things to make
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the People aware about their consumer. The advantage of this tool is that it can reach beyond the
boundary lines and help in expanding their business which is quite beneficial for them.
Identification of the people and resources required to produce this communication tool
The company The iconic required the financial status very much due to make their
strategies and many more planning to engage in competed successfully (Jin, 2010). They have to
make their scheme which make their expenditure worth to spend on. The plan need to involve
their careful and some certain determinations if that how much they need to spend and how such
their staff, volunteer tune to other reasonable utilizations. They demands to get their materials,
goods, air time and some goods as well as the services.
Outline of the development, approval and production process
At last they need to make all the task put together so they can compel them strictly. The
purpose the required to reach so thy can achieve what message should certainty look like and
what they afford and what problem they need to face and what kind of the channel is all require
to use so they can reach to their intended audience gaining the access to those kind of the
channels (Grunig, 2013). They require to get message out by getting everything in their place is
they can initiate their efforts of communication.. They have to evaluate their continue so they can
make that better. If the communication plans evaluate to both term then they also modify by
main changes.
CONCLUSION
As according tot he above mentioned assignment it is concluded that the public is relation
sis very essential in very organisation they maintain their relations with the target audience.
There are various things which is significant to decide such as the target audience like for which
audience they manufacture their product by using various communication tools. Which actually
help them in evaluating their business and expansion.
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REFERENCES
Books and Journals
Grunig, J.E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Botan, C.H. and Hazleton, V. eds., 2010. Public relations theory II. Routledge.
Smith, B.G., 2010. Socially distributing public relations: Twitter, Haiti, and interactivity in
social media. Public Relations Review. 36(4). pp .329-335.
Edwards, L., 2012. Defining the ‘object’of public relations research: A new starting point.
Public Relations Inquiry. 1(1). pp .7-30.
Kent, M.L., 2013. Using social media dialogically: Public relations role in reviving democracy.
Public Relations Review. 39(4). pp .337-345.
Jin, Y., 2010. Emotional leadership as a key dimension of public relations leadership: A national
survey of public relations leaders. Journal of Public Relations Research. 22(2). pp .159-
181.
Online
Section 1. Developing a Plan for Communication. 2017. [Online]. Available through:
<http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-
plan/main>. [Accessed on 17th October 2017].
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