Effective PR and Promotion Strategies for Travel and Tourism

This presentation provides an overview of planning a public relations campaign for the travel and tourism sector, focusing on strategies, target audiences, and methods to achieve promotional goals. It covers essential elements such as an executive summary, goal setting, PR campaign strategies, and methods for reaching target audiences through segmentation and key media channels. The presentation also includes recommendations, PR tactics, and an action plan, emphasizing the importance of ethical considerations and cost-effectiveness. It suggests using social media and publications to promote tourism services and maintain public relations, with future steps including online marketing and providing incentives for frequent tourists. The presentation concludes with a detailed action plan involving promoters advertising the campaign and references to relevant research.

PUBLIC RELATION AND PROMOTION IN
TRAVEL AND TOURISM

Contents covered in pptContents covered in ppt
For planning regarding conducting public relation campaign following points are to be covered as:
• Overview
• Execxutive summary
• Goals
• PR campagin
• Strategies
• Methods to achieve goals
• Taget audience
• Segmentation of people to meet them
• Key target media
• Publications and programs towards........
• Recommendations
• PR tactics
• Next steps
• Action plan
• References

Overview
• Present study will discuss tools for organising campaign to promote
tourism and pub;ic relations
• However, startegies and targets audiences are to be identified.
• Key target media and appropriate ways to advertise tourism services
effectively.

Goals to conduct public campaign
Following objectives are set for organising the campaign as:
• To prepare strategies for promoting people and
encouraging them towards visiting the resort in wide
range.
• To understand concept of target media and PR tactics

PR campaign to achieve goals
Following things are to be done for PR campaign and public
relations:
• Communicating with people regardibng upcoming event
• Advertising atrractively to motivate people for attending
the campaign

Strategies
For organising PR campaign, below mentioned strategies are to be
implemented as:
• Identifying people's interest towards resort
• Planning for adequate fund and resources
• Advertising campaign through using social networking sites,
communicating people etc.

Methods to achieve set goals
Following techniques are applied for organising PR
campagian towards promoting resort as:
• Promoting upcoming campaign through different
sources
• Contacting with people in wide range

Traget audience
• Target audience refers as targeting audiences that can
attend the PR campaign for resort.
• It is essential for preparing appropriate plans and
encouraging people towards the campaign at maximum
level.

Type of people
On behalf of traget audience, segmentation is conducted on
following segments as:
• Demographic: According to age, gender
• Social: Regarding public choice, social systems etc
• Geographic factors: Includes location, area,region.

Taget media
• For promoting the resort and building public relation use of
Social media is appropriate.
• It is considered as one of the effective method that can help in
attracting more people towards the destination.

Publications and programs towards PR
efforts
Publications in newspapers and magaziens for
encouraging people towards attending the
campagian.
Including this, programs are conducted for
public relations and maintaining them as well.

Recommendations
It is essential to consider following recommendations for
conducting PR campaign to encouarge people towards
visiting resort as:
• Consisdering ethical considerations during promotion of
campaign
• Costs incurred on conducting the campaign should be
effective.