Public Relations Plan for Wesfarmers Limited - Business Development

This report provides a comprehensive public relations plan for Wesfarmers Limited, an Australian company with a significant presence in the supermarket and grocery sector. The report begins with an introduction outlining the objectives of the plan, which include addressing challenges and capitalizing on opportunities within the Australian market, particularly the growing demand for health products. A situational analysis, including SWOT and Porter's Five Forces analyses, assesses the company's internal and external environments. The SWOT analysis highlights Wesfarmers' strengths, such as strong revenue streams and customer satisfaction, and weaknesses, like limitations in financial planning and product diversification. The Porter's Five Forces analysis evaluates the competitive landscape, revealing low threats from new entrants and suppliers, but high rivalry among existing players. The plan defines objectives focused on increasing sales and attracting customers for health products. The target audience is identified as health-conscious consumers, particularly those under 40. Key messages emphasize Wesfarmers' leadership in organic and healthy food. Tactics include audio news releases, and social media marketing to promote their products. The report aims to guide Wesfarmers in effectively managing its public relations and achieving its business objectives.