Puma's Strategic Analysis: PESTEL, SWOT & Business Expansion Report

This report provides an internal and external analysis of Puma, a sports brand operating in over 90 countries. It employs PESTEL analysis to evaluate political, economic, and social factors impacting the organization, emphasizing the importance of government regulations, economic stability, and social considerations related to health. A SWOT analysis identifies Puma's strengths (established reputation, global presence), weaknesses (limited market share), opportunities (international expansion), and threats (economic recession). The analysis concludes with a critical impact assessment, suggesting that Puma can proceed with its expansion plans by addressing its weaknesses and building a loyal customer base. Desklib offers similar solved assignments and resources for students.

PART-2
INTERNAL & EXTERNAL ANALYSIS

PESTEL ANALYSIS
 External analysis of the organisation is brought forth with
respect to analysing few factors that are necessary for the
company in order to gain strength as well as a perfect
orientation that is necessary to be Incorporated.
 Perfect business environment it is always essential that the
internal and external factors will have to be analysed such
that all these will not stand as a barrier for Organisational
growth.
 Since the particular organisation that is chosen in this regard
is from a sports background it will have to undergo set an
external analysis that would portray upon certain
circumstances as well as the factors that are to be
distinguished.

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 Political factors : It is also necessary that the government regulations will have to be
taken into account and the organisational strategies will have to be derived in such a
way that will help the organisation to overcome this as a biggest barrier (Belas and
et.al, 2019).
 Economic factors: Economy is said to be one of the important criteria while dealing with
the transactions as well as the orientation of revenue with respect to organisation.
There are certain profitable circumstances that will be added to the organisation once it
is known to be one of those organisations where it can balance the economic policies.
 Social factors: Social factors are necessary to be taken into account because there are
certain health conditions that are considered while dealing with the product which are
manufactured by Puma.

SWOT ANALYSIS
 Strength: The strength of the organisation is its reputation that has the established over 90
countries around with a employee count of 14000. It has got major producers and also into the
us that are moving ahead in terms of its partnership with brought about name and fame for the
organisation.
 Weaknesses: The weakness of the organisation is its limited market share. It has got a tough
competition that is brought forth with a limited market share which when compared to other
organisations leaving it as a weak company.
 Opportunities: There are several opportunities after falling in the midst of the organisation
former with respect to international companies as well as the other countries that are mostly
into maintaining their brand
 Threats: Threat that is brought about by the recession and economic slowdown is pertaining
with respect to the organisation (Krajnakova and et.al, 2018).

CONCLUSIONS BASED ON CRITICAL IMPACT
ANALYSIS
 A critical analysis that is brought forth with respect to external and internal factors
would obviously determine the state up to which the organisation can proceed with
respect to its expansion plan.
 It is obviously a big yes for the organisation in order to move ahead with its expansion
to other countries and the conclusion can be drawn upon maintaining its proper place
by correcting its weaknesses.
 Simple internal analysis brought about the identification of weaknesses and threats
therefore the organisation will have to admin strategies like that of bringing about a
probable base of not getting prone to certain weaknesses of switching brand such that
it can have loyal customer base throughout.