Business Environment and Organizational Analysis of Puma Company

This report provides a comprehensive analysis of Puma, a multinational company specializing in athletic and casual footwear. It begins by defining the business environment and its impact on operations, classifying different organizational types like public, private, and voluntary companies. The r...Read More

BUSINESS AND BUSINESS
ENVIRONMENT (SPORTS
COMPANY)

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART - 1..........................................................................................................................................3
Different types of the organization in the industry......................................................................3
Company details background details, product and services it generally offered and objective. 4
Analysis the internal department of the company as well as organizational structure................5
Critically analysis business structure and the interrelationship between the internal
departments in the achieve the organizational goals....................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The business are generally surrounded by the dynamic environment that particular will
influence the business operations, classification, size and their structure. In other words the
business environment is the total of other thinks external to the business and industries particular
which affect their operations and company. Their are main two types of the business
environment that is internal environment as well as External environment. Puma is an
multinational company that particularly design as well as manufactures casual and athletic
footwear, located in Herzogenaurach, Bavaria, Germany. The report will give the full
information about the company as well as impact of the business environment. Along with this
the report include different type of organization and by selecting one company, the report explain
about the products it offers, scope and size, vision objective as well as mission of that particular
company. Report also includes information about stakeholders and also show how the internal
department to meet the business objective.
MAIN BODY
PART - 1
Different types of the organization in the industry
There are various types of organization who has a particular different types of goals as
well as purpose. Some organization set up their own business for generating huge profits and
also some of them are set up for the social service which is also called as a non-profit companies.
Different types of organization in industry are described below:
Public company:
This sector is generally controlled by the government. The shares of the public business
is particular open for all as well as state people particularly allowed to buy the organization
share. Here the main objective public company to serve the public as well as exploit resources in
the effective manner that the society get some benefits. They have large number of share because
such company because they are not only focus on the profit making but also take care of the
customers to get at fair price. For example JD sports and Puma is an public company, it are
located in England UK. They also serve worldwide area. The size of the private organization is
small as compare to the public company.
Private company:

In the private company, a minimum two members are generally required to establish the
private limited organization. The members even can not transfer their share as well as it is more
suitable for organizations that generally prefer to register their private entities. There required
minimum two directors and there can be maximum 15 directors in the organization. For example
Adidas, Nike and more organization which is deal as private company. The size of the business
is larger than the private companies.
Voluntary company:
In the voluntary organization generally formed to make the social image instead of
making a profit. The primary objective of this is to exaggerate society. Voluntary type of
organization work mainly for social development. Here the people join this type of company
deliberately to increase or enhance social standards. Here staff of the employee are generally not
paid orderly as well. Even the fund of this organization can be raised by employee only as well
as other business organizations that particularly donate to raise funds.
An international business environment means the surrounding under which the
international organizations carry on their businesses. It generally play an important role in
growth and development of country. For internation business expansion there are many factors
that affect business such as cultural difference, inflation rates and currency exchange, language
barriers and many more (Andal, Suganya, and Shree 2020.).
Company details background details, product and services it generally offered and objective
Company overview
PUMA is a multinational company. It is one of best and the largest providers of the
Sportifesatyle footwear accessories in particular. The organization distributes their products in
120 plus countries as well as employees more than 9000 plus people in the worldwide. Puma
follow the generic strategy generally for competitive advantages as well as intensive strategies
for the growth. The main components of the company mission statement are fastest, worldwide
market reach and sport brand. The company state that fastest is all about leadership in the
product design, trendsetting branding, and many more. The company strategies is also relevant to
market demand as well as industry trends at different or international level. The vision statement
generally aligns with the company which is particular corporation main thrust for their
sustainable vision statement. The statement generally have some components such as most

desirable, sport-lifestyle and many more. The company customer base is generally led by the
young people particularly between ages of 20 as well as 35. The footwear segment generally
generate around 50 per cent and more of the organization sales (Hu 2022).
Products and services The three prime products are:
accessories
footwear
apparel
vision The Puma vision is to be desirable as well as
sustainable sport-lifestyle organization in
world.
mission The company mission is to be most the fastest
sports brand in world
Objective To be the fastest sports brand across the world
Size and scope The company is big and also have international
bran establishment (Huchzermeier 2019).
Stakeholders Investors
Debtors
Customers
Management
Employees
Company values Joyful
Confidant
Brave
Determined
There are generally three type of organization are as follows:
Particulars Micro enterprises Small enterprises Medium & Large
enterprises
Size This generally This organization This business

includes business
which particular
comes under the small
sector, here minimal
number of employees
are work in the
organization as well as
at the time of initiation
such company invest
less capital amount
thereby the amount of
their profit is also less.
includes a number of
workers more as
compare to micro
enterprises and also
have grown in a
subsequent manner.
generally includes a
large numbers of
worker with the proper
organization structure
because to handle
large numbers of
workers is difficult.
Scope This organization
constitute particularly
in developing country
with huge number of
businesses.
They have large
amount of scope in
terms of growth as
well as in compete
with some other
related business
dealers.
The multinational
companies generally
grow their share in
various countries with
many or effective
strategies as well as
plans.
Analysis the internal department of the company as well as organizational structure
With the increasing the risk and competition, different departmental roles have to come
up generally within the organizations so it particularly helps them in maintain a perfect or
suitable position of their own.
Marketing deparment:
This department is one of the integral parts of the business operations generally which help them
to make easy to develop a good relationship as well as interaction with the customers and also
with other business. Particularly they are further responsible to deliver brand image of the
company thereby they also carry out active participation mainly related to different publicity
active as well as customers interaction by using effective methods and tools. This department
help Puma to attract more customers (Netto, and Slongo 2019).
HR department :

They generally carry out strategic and effective management of company internal work processes
that is by utilizing all business resources efficiently. This department is select the employment
for the company, so they have to focus on selecting the best candidate for the right position.
Puma company HR department generally help them to get right candidate for the right job profile
so its give positive impact on the company (Reefke 2019.).
Finance department :
They are also important department that generally control the different expenditures of the
organization that is followed by many legal obligation so the managing entire investment process
of the organization to handle or manage their profits.
The interrelation between such department is excellent in the Puma company. If there is
any situation that is arises then each and every department of the company work as team to sole
the issue. This policy is very beneficial for the organization to take some advantages of
competitors as well as deal with the challenges easily. Even in the company the employees and
also team leader of department are work hard to fulfil the objective of the company. Corporate
structure means to the organization of various departments within a company. The Puma is
followed the Hybrid structure, it is combination of both divisional and functional (Mohd Amizi
2022). Generally in this the structure divides its activates into different structure that generally
either divisional or functional. Particularly this structure allow proper utilization of the resources
as well as knowledge in each and eve function , also maintaining product specialization in such
division. Puma organization structure also help in achieve the objective of the company. As the
company leaders make effective communication so this help to make every employee to be
motivated as feel confidence to share their ideas. Effective communication between the
department also help to achieve organizational goals and objective. By Hybrid structure
generally increase efficiency. But this structure also have some disadvantage there is chance of
conflicts between the corporate division and department.
Critically analysis business structure and the interrelationship between the internal departments
in the achieve the organizational goals
As Puma organizational structure help company to achieve their target as well as meet
their goals and objective. Even the interrelationship between the internal departments of the
company such as Finance, HR, Marketing is good so the company can get benefits. HR
department carry activities such as make strategies and select the right candidate for the right

position which will also help other department as well as help in achieving the organizational
goals and objective (Giudici and Filimonau 2019). The finance department generally make
budget and other related work which also help in meeting the company goals. Marketing
department generally create awareness of the company product into the market. So all
department work as team in Puma which help company to achieve their objective on time. If
there is effective communication between all the department of the organization then it creates a
positive impact on company or organization growth and success. As company department work
together which will help them in achieving the target on time and give competition to other
related business. As company internal department work together then it will help management to
take competitive advantage because the organization will perform well and also get more success
in the future as well.
CONCLUSION
From the above report it has been concluded that the business environment give negative
as well as positive impact on the organization operation. The report covers a brief about the
different types of organization such as Public, Private and Voluntary as well as legal structures.
Moreover, the report also includes background details of the company, their products and
services, scope and size of the company as well as its mission, objective and vision of the
company with the information about their stakeholders. Furthermore, the report also includes
internal departments like marketing, Human resources, Finance and many more that work
together to achieve the organization objective or goals. Along with this the report also analysis
different business structure as well as interrelationship between the departments.

REFERENCES
Books and Journals
Andal, D.V., Suganya, D.S. and Shree, V., 2020. Financial Performance Analysis of
Puma. International Journal of Management (IJM). 10(6). p.2019.
Giudici, M. and Filimonau, V., 2019. Exploring the linkages between managerial leadership,
communication and teamwork in successful event delivery. Tourism management
perspectives. 32. p.100558.
Hu, X., 2022. The role of manager's gender in mentoring: Evidence in the United
Kingdom. LABOUR.
Huchzermeier, A., 2019. Puma: how sustainability accounting creates a win-win for companies
and stakeholders. The Business & Management Collection.
Mohd Amizi, N.A., 2022. Puma.
Netto, C.F.S. and Slongo, L.A., 2019. Marketing metrics, big data and the role of the marketing
department. Revista de Administração da Universidade Federal de Santa Maria. 12(3).
pp.527-543.
Reefke, H., 2019. PUMA Sportlifestyle: Journey towards sustainable supply chain management.
In Operations Management for Business Excellence (pp. 393-397). Routledge.