Puma's Marketing Plan: Strategies, Analysis, and Implementation

This presentation provides an analysis of Puma's marketing plan, encompassing key aspects such as the 4Ps (Product, Price, Place, and Promotion) and implementation strategies. The presentation begins with an overview of marketing principles and then delves into Puma's specific approach, including their product offerings, pricing strategies, distribution channels, and promotional activities. The document highlights Puma's focus on sportswear, sports goods, and fashion accessories, as well as their premium pricing strategy and distribution through both multi-brand storefronts and their own stores. It also discusses the importance of promotional activities and outlines how Puma implements its marketing plan, including budget allocation. The presentation concludes by emphasizing the significance of strong customer relationships and the importance of providing customers with accurate information to foster loyalty and enhance profitability. References to academic journals are also included.

Marketing Essentials

Table of Content
Introduction
Marketing Plan
4P’S
Implementation of plan
Conclusion
References

Introduction
Marketing is defined as process examination of
exchange relationships. It is art and science of exploring,
creating and delivering value services to their customers
through which demands of target market can be
accomplished along with generation of high profits. This
presentation contains the marketing plan for Puma.

Marketing Plan
The marketing plan is a type of
document which evaluates all marketing
efforts of the organisation. This is a blueprint
which defines that how the organisation will
apply their marketing strategy and use the
aggregation of resources to attain the desired
goals including the targeted sales and the
acquisition of customers.

4P’s
Product
They furnish broad range of sportswear, sports
goods, footwear and fashion accessories. They aim at
diversification strategies which are formulated to make
organisation profitable and captivate more number of
customers.
Price
The prices which are offered by Puma are
affordable as compared to Adidas. They use premium
pricing strategy as they view their brand as premium.

Cont…
Place
Puma distributes their shoes on multi
brand storefronts and their own stores which
are found in most of the cities.
Promotion
The advertisement strategies focus on
generation of high revenue by sponsoring
different events and providing cricketing
equipments.

Implementation of Plan
For launching any product in the
market, this is necessary to prepare the
budget which is estimated by the firm, as the
amount based on the promotional activities
implemented under the marketing Plan, this
is stated that there are many promotional
activities which the firm can used to promote
and launch their new product in the market.

Conclusion
It can be concluded that marketing refers to process
of making strong positioning and establishing an
affirmative relation with their potential customers. The
organisation is responsible for providing their customers
with exact information by which they can gain loyalty of
their customers towards products furnished by them. This
will enhance productivity as well as profitability of
organisation.

References
Achrol, R. S. and Kotler, P., 2012. Frontiers of the
marketing paradigm in the third millennium. Journal of
the Academy of marketing Science. 40(1). pp.35-52.
Aschemann-Witzel, J., de Hooge, I. and Normann, A.,
2016. Consumer-related food waste: Role of food
marketing and retailers and potential for action. Journal
of International Food & Agribusiness Marketing. 28(3).
pp.271-285.
Bai, X. and Chang, J., 2015. Corporate social
responsibility and firm performance: The mediating role
of marketing competence and the moderating role of
market environment. Asia Pacific Journal of
Management. 32(2). pp.505-530.

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