Comprehensive Report on Puma's Operations and Service Management

This report provides a comprehensive analysis of Puma's operations and service management practices. It explores the company's quality management strategies, including the use of JIT, Lean production, and TQM approaches. The report examines the impact of these practices on business expansion, brand reputation, product quality, and sales. Furthermore, it evaluates the role of technology in Puma's operations, highlighting the adoption of modern machinery and gadgets. The analysis also covers supporting functions linked to operation management, such as implementing operational management approaches. Overall, the report offers a detailed overview of Puma's commitment to quality and its impact on the company's success in the global market.

OPERATIONS AND
SERVICE MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Operation management practice within Puma.............................................................................3
Impact of operation management practice...................................................................................5
Evaluation of how technology embedded in this process............................................................6
Supporting functions which are linked with operation management practice.............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Operation and service management is one of key tasks for the management of every
organisation and business. Nowadays, upper management need for conducting this task in too
appropriate way for gaining an excellent result (Erat, 2017). There are many of work comes
within the operation management task, like; design of process and product, inventory planning
and control, planning and control of distribution channel and quality management, etc. This
existing report discusses Puma’s operations and service management aspect. Puma is a very
popular German MNC that commonly provides equipment, clothes, footwear, sports and fashion
accessories etc., headquartered in Herzogenaurach, Germany. Nowadays this company has
served in lots of countries under across the globe. This report discusses various aspects & factors
also which has completely related to Puma’s aspect of operations and service management.
MAIN BODY
Operation management practice within Puma
There are lots of operation management practices has operated through the upper
management of Puma (Dogru and Keskin, 2020). However, nowadays quality management is the
of key practice for upper management of existing company. Generally, Puma. believes in
offering the quality goods and services within market place, because different customers &
people mostly like to buy goods & services only through such businesses which mostly has
offered the quality products or goods. In this situation, currently operations and service
management is the most appropriate way to Puma for maintaining an effective quality of own
different goods and services. Nowadays, this Puma venture has too large base of customer within
across the globe, because various customers too much like for consuming goods and services
through this business.
The company uses various approaches of operations management, like; JIT (just in time),
Lean production and TQM (total quality management) are three main operations management’s
approaches, so that present management at Puma completely aware about how to implement
these all approaches within own regular operations to successfully manage the quality of its
various goods & services. The practice of quality management under operation management is

the main service for the Puma. This brand not compromises with the quality various goods &
services, so that it has gained huge competitive advantage within market place. Nowadays most
customers or people within across the globe depends on the Puma to fulfil their needs of clothes,
equipment, footwear, sports & fashion and accessories etc. In these all operation management’s
approaches, there is TQM (total quality management) is the most appropriate approach for Puma
(Kim, 2017). Suppose, Nike and Reebok two other brands within market place which also
provides same products or goods which provides by Puma, so that both brands are main
competitors to Puma in market place. For example; the Puma hires only talented and skilled
employees in its productions’ operations, because the production department is place to company
where it has developed or innovated various range of goods & services.
On the other hand, research and development department at Puma is too active its present
job role within Puma (De Boer and Andersen, 2019). in which R&D department mostly finds
such paths for production department that reduces wastage quantity. Generally, when a business
uses latest & modern technology in its place of work, then it can easily complete own different
operations within decided time scale with too much effectiveness. Basically, these all are main
activities conducted by upper management at Puma in its work environment for running its
practice of quality management in very proper channel. After conducting operation
management’s practice, currently, Puma enable for selling various quality products within
market place.
The company always hires such suppliers which provides the best raw-material to
company, in which when Puma use this quality raw-material, then it enables to produce quality
footwear, clothes and accessories for its millions of customers worldwide. Currently company
has lots of leaders and supervisors who 24*7 works in its production department for maintaining
very effective quality of products. Sometimes, they reject products which has very bad quality.
Impact of operation management practice
The practice of quality management under operation management very positively impacts
to Puma’s efficiency. Generally, with the help of existing quality management practice, the
management at this German MNC is able for getting long-term benefits within market place
(Anastasiou, 2017). There is quality management practice impact on Puma has been mentioned
below;

Supports in business expansion
Generally, when any brand offers various quality products within market place, then it
mostly enabled for getting the chance of widely expanding its business operations in the
international market. Nowadays, every company in market tries to make an excellent or large
base of customers within its respective industry or sector, so that practice of quality management
under operation management is the most appropriate way for upper management Puma to expand
its business operations in various segments of the international market. Nowadays, many
customers believe that, Puma will not offer them goods & services with bad or poor quality. So
that, this existing impact of practice of operation management is too favourable to Puma.
Enhances brand reputation in the international market
The quality management practice within operation management always impacts to the
Puma’s brand reputation or brand image in very positive manner within international market.
Customers very much like for buying services and products in market place only through such
businesses which actually offers quality goods. In this situation, nowadays Puma is able for
providing quality goods by conducting the quality management practice, in which many of
customers or people within the market place feels valued by Puma when this brand provides the
quality goods & services to various customers in the market place. This factor commonly
enhances the brand reputation or image of business in market place (Polyviou and et.al., 2018).
That’s why the management at Puma need to continue conducting practice of quality
management under the operations management.
Improves products and services quality
This is the key impact of the practice of quality management for Puma. Generally, under
this practice, management of business mostly focuses on managing the excellent quality of
different goods & services. The key reason behind conducting practice of quality management is
to maintain appropriate quality standards of its various product ranges. While conducting
practice, top-level management at Puma should always be too much motivated for regularly
developing and improving quality of its goods & services. This quality management practice is
very positively impacting to Puma in international market place.

Increases the ratio of sales
This is the next key positive affect of quality management practice. Generally, when this
brand offers quality goods and services within market place by using existing practice, then it
can enable for attracting loss of customers within market. In this case, when Puma attracts lots of
customers within market, then its ratio of sales will automatically raise in various segments of
market. At the end, Puma has enabled for generating huge profit by selling own lots of units of
products within international market (Ramanathan, 2019). Generally, using practice of quality
management has directly linked with Puma’s increased profit margins and sales ratio.
These all are main affects or impacts of quality management practice under operation
management on Puma. The upper management at this brand need to create some productive
tactics or strategies to properly deal the these all impacts of the quality management practice.
Evaluation of how technology embedded in this process
Technology has played an excellent role to this company within market place. As above
discussed, top-level management of Puma has always believed in adopting the latest and new
technology in its place or work. So that, while conducting own practice of the quality
management, the management has used various technologies in own workplace. Generally, top-
level manager has to supervise & control own production operations for maintaining the
excellent quality standards of goods and services. This is mandatory to the manager to consider
aspect of technological in own daily operations at production department. Basically, without
involving technology in its production department, Puma will not provide quality goods and
services for various customers in market place (Hendijani, 2019). Reason is, nowadays, such all
technological gadgets, equipment and machineries simply present in place of market that this
brand will simply use in its department of productions to maintain the best quality goods &
services.
Under the production department at Puma, there are many of modern gadgets and
machineries already has used by its top-level management, like; machineries which ensure that
produced product have proper quality of not, gadgets that detects & rejects products which has
poor quality or any damage. The main reason behind using various modern machineries or
gadgets is for achieving best productivity within production department. Generally, when an

organisation has well-improved and latest technological machines in its production department,
in which that organisation will able for producing goods or services within very appropriate
quality. However, top-level management at Puma has invested too large fund for using modern
and latest technology in own workplace. This brand has generated too high revenue in its per
year’s operations, but then it has believed in effectively investing fund to develop own
operations of business, because with the help of developed business operations Puma will enable
to generate huge profit in the future market as well. Adopting and using modern technology in
own operations is not a small task for a venture, because huge fund has required for a business
for doing this. Nowadays, Puma is well-improved and reputed brand in across the globe, in
which this company can easily use various technologies in own production department.
The technological advancement in an organisation always helps to make effective
products and services (Ruan and et.al., 2019). The management at Puma always tries to
implement machineries in its production department which confirms produced product is
fulfilling proper quality standards or not. Generally, customers get too satisfied while purchasing
any quality product or service. By adopting and using such machineries in the production
department, the management always ensures product that will develop in the department of
production can improve the company’s standards of customer service or not. At the intimal or
beginning stage of Puma, this brand was not able for investing to adopt present technology in
own daily operations, but after few years, Puma was succeeded in adopting technologies that it
has required on that time. Reason is, Puma had sold own lots of unites of products within its
initial stage because of its quality services and goods. On the time, management of Puma has
decided for forever managing better quality of various goods and services through using latest or
new technology for providing the best satisfaction and experience for different customers in
segments of market.
This is the main reason that, from establishment to date, Puma fully focuses on
conducting own quality management practice through using too modern and the latest
technology. Currently, customers or people very satisfied with services & goods of this German
MNC.

Supporting functions which are linked with operation management practice
Nowadays, top-level management within Puma has required for running various
functions also which are linked with the quality management practice of operation management
(Dong, Ju and Fang, 2016). Generally, to manage appropriate quality of various range of
products, management need to conduct lots of functions in own business environment, and at the
end, these all supporting functions plays an appropriate role for gaining very higher
organisational success within place of market. There are few main supporting functions which
are linked with this operation management’s practice, in which all these functions have been
mentioned below;
Implementation of approaches or operation management
This is the major supporting function that run by top-level management and production
manager at Puma for gaining proper outcomes or results from own practice of the quality
management. Basically, no business is able to manage quality of its services and products
without adopting and implementing these operations management’s approaches; total quality
management just in time, lean production etc. Nowadays, implementing these all approaches
within department of production is enough for Puma to produce quality services and products.
Research and development
Research and development department at Puma is very appropriate function which really
supports operation management practice of this company. Basically, this department works for
searching and researching about such approaches, methods and theories which can highly
support in managing excellent quality of products and services.
People management
The function of people management of upper management always contributes in effective
operation management’s quality management practice. Nowadays, there are many of employees
working in production department of Puma, so that many times few conflicts have raised
between different employees, in which by running this people management function, Puma’s
upper management can easily remove various conflicts and errors from the workplace (vom
Brocke, Zelt and Schmiedel, 2016). Lastly, employees get highly motivated for performing well

in department of production, and Puma will simply able for managing quality of own services
and products.
These all-mentioned supporting functions nowadays plays very effective role to upper
management of Puma for managing very excellent products’ quality, and generate very higher
success in different segments of market.
CONCLUSION
It can be concluded that the management of Puma need to properly understand the actual
role of operations and service management. Generally, operations and service management are
playing too effective role for a business to make it’s all functions and operations of business too
productive as well as effective. On the other hand, by running the quality management practice
of operation management, Puma will easily produce or develop the best quality services and
products, and achieve effective success in market place.

REFERENCES
Books & Journals
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73-97). Springer, Cham.
De Boer, L. and Andersen, P. H., 2019. Operations Management and Sustainability. Springer.
Dogru, A. K. and Keskin, B. B., 2020. AI in operations management: applications, challenges
and opportunities. Journal of Data, Information and Management. pp.1-8.
Dong, M. C., Ju, M. and Fang, Y., 2016. Role hazard between supply chain partners in an
institutionally fragmented market. Journal of Operations Management. 46. pp.5-18.
Erat, S., 2017. Making the best idea better: The role of idea pool structure. Production and
Operations Management. 26(10). pp.1946-1959.
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integration. Operations management research. 10(1-2), pp.1-9.
Polyviou, M., Rungtusanatham, M. J., Reczek, R.W. and Knemeyer, A. M., 2018. Supplier non-
retention post disruption: What role does anger play?. Journal of Operations
Management. 61. pp.1-14.
Ramanathan, R., 2019. Flexibility of Environmental Regulations and the Impact on Operations
Innovation. In Operations Management and Sustainability. (pp. 27-42). Palgrave
Macmillan, Cham.
Ruan, J., and et.al., 2019. An IoT-based E-business model of intelligent vegetable greenhouses
and its key operations management issues. Neural Computing and Applications. pp.1-
16.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.