This report provides a comprehensive analysis of Pure Gym's management and organizational structure. It begins with an introduction to Pure Gym, a major fitness chain in the United Kingdom, and then delves into its organizational structure, detailing the roles of key personnel such as the Managing Director, Centre Head, and various departmental heads. The report further explores a modern management approach, specifically the contingency theory, and explains how this approach can be applied within Pure Gym. Additionally, it examines two innovative strategic management objectives, namely Porter's Generic Strategy Matrix and a SWOT analysis, to assess Pure Gym's strengths, weaknesses, opportunities, and threats. The report concludes by summarizing the key findings and insights into the gym's operational strategies.