This report provides an in-depth analysis of Pure Gym, a prominent fitness club in the UK. It begins with a background of the company, highlighting its founding, mission, and services. The report then delves into the organizational structure of Pure Gym, discussing its equipment, trainers, and management hierarchy, including the CEO, CFO, and other key personnel. It explores the application of modern management approaches, specifically the system approach, and its impact on customer attraction and operational efficiency. Furthermore, the report identifies and discusses two innovative strategic management objectives focused on attracting a broader customer base and competing effectively in the global market, supported by the Porter's Five Forces model to analyze the competitive landscape. The conclusion summarizes the key findings, emphasizing Pure Gym's commitment to customer service and its strategic initiatives for growth and market dominance.