Analysis of Pure Ponics Business Model Report for Deakin University

This report provides an analysis of the business model of Pure Ponics, a sustainable farming startup. It examines the company's key activities, including sustainable farming and quality control, as well as its value propositions such as zero-waste policies and chemical-free practices. The report identifies the target customer segments, which include individuals seeking healthy, protein-enriched foods and those with specific dietary needs. It explores customer relationships through social media and traditional channels, highlighting the importance of skilled labor and modern agricultural tools. The report also covers the cost structure, revenue streams, and the crucial relationships between different components of the business model. The analysis emphasizes the importance of quality, customer loyalty, and strategic partnerships for the company's success. The report utilizes the Business Model Canvas to provide a visual representation of the company's operations and strategies, while also referencing the company's website for information and data.

Running head: THINKING BIG IN MANAGEMENT
Report on the business management of Pure Ponics
Name of the student:
Name of the university:
Author note:

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THINKING BIG IN MANAGEMENT
Figure: Business model canvas for Pure Ponics
(Source: Pureponics.com.au, 2018)
Key relationships between the building blocks of the business model canvas
Effective and judicious utilization of the resources help Pure Ponics to manufacture
quality products. Keeping in mind the health issues of the customers, while producing the
resources is an indication towards the generation of loyalty, trust and dependence among the
customers towards the brand. Partnership with the Deakin University helps in testing the quality
of the produced fruits, vegetables and fish (Pureponics.com.au, 2018). This is one of the good
sustainable farming practices adopted by the startup.
Using social media marketing helps the startup company to add to the stock of customers.
Exercising marketing mix enables the personnel to identify the target audience. The tactics
adopted for this identification is the fixed price. This pricing method deprives the middle class
customers from possessing quality and branded products. Informing the customers about the
recent trends enhances the stability in the relationship between the personnel and the customers.
Key
partners:
Deakin
University
Elk creative
New
Alchemy
Institute
Pure
Acquaponics
Key activities:
Sustainable
farming; lab
experiments;
quality tests
Key resources:
skilled and
qualified workers;
modern
agricultural tools;
quality control
equipments
Value
propositions:
Zero waste
policy
Not using any
chemicals
Thorough
cleaning and
experiments to
check the
presence of
bacteria,
Customer
relationship:
Facebook,
Twitter,
Instagram
Channels:
Social media,
TV, radio,
newspaper,
leaflets,
pamphlets
Customer segment:
 Older people
who need to take
protein enriched
foods
 25-35 years of
people who need
to maintain fat
free diet
 Teenagers, who
need healthy
food in their
developing stage
Cost structure: variable and premium pricing methods,
which helps the personnel to gain awareness regarding
the purchasing power of the customers
Revenue stream: offers, schemes and
discounts on purchase of fresh fruits,
vegetables and fish

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THINKING BIG IN MANAGEMENT
Along with this, the means of radio, television and newspaper are the channels through which the
personnel engage with the customers (Pureponics.com.au, 2018).

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References
Pureponics.com.au (2018), We are about what you eat, Retrieved 16th March 2018 from
https://www.pureponics.com.au/