Pure Scooters: VRIO Analysis Report - Business Development, Semester 1

This report presents a VRIO (Value, Rarity, Imitability, Organization) analysis of Pure Scooters, a company specializing in e-scooter retail. The analysis evaluates the company's resources, including warehouses, employees, and manufacturing equipment, to determine its competitive advantages. The report highlights the value of Pure Scooters' resources, the rarity of some assets like employees and equipment, and the challenges competitors face in imitation. It also discusses how the firm organizes its resources for long-term competitive advantages. The report also includes references to support the analysis. The report is a useful resource for understanding business strategy and resource evaluation in the context of a specific company.

Pure Scooters

MAIN BODY
Pure scooter is a specialist retailers of e-scooters. They basically focus on delivering best
electronic scooter services to its customers. They provide their product or services in their stores
or also shipped them within 24 hours within UK and Europe (Pure Scooters, 2019). Pure scooter
has a fine customer base through which they can grab maximum opportunity of business success.
In order to analyze maximum opportunity of business growth, firm can evaluate its capabilities
by identifying effectiveness of its resources (Knott, 2015). VRIO analysis of Pure Scooters is
mentioned below as:
Resources Valuable Rare Imitability Organization Results
Warehouses Yes - - - Competitive
equality
Battery Yes Yes - - Temporary
competitive
advantages
Employees
and
equipment
Yes Yes Yes Yes Long term
competitive
advantages
Valuable: Major valuable resources of Pure scoters are its warehouse, employees,
manufacturing equipment and its batter. All these things assist in providing opportunity to firm
to retain in the market for a long term duration.
Rare: Some specific resources of firm as its employees, batter and equipment are rare
and a big challenge for others to compete. Warehouse of Pure scooter are valuable but lack rarity
as rivalries can compete with them in such case easily.
Imitability: Pure scooters provides quality of products to their customers by analyzing
their requirement and need. In this process employees of firm provide their contribution in
business success. Thus, Employees and manufacturing equipment offer something which is

valuable, rare and hard to imitate for other competitive firms. On the other hand, Batter of firm is
affordable or easy to copy by others.
Organized: Employees and further manufacturing equipment are something which can
be organized by firm for a long run duration. These both things assist in providing long term
competitive advantages to Pure scooters easily.

REFERENCES
Books & Journals
Knott, P.J., 2015. Does VRIO help managers evaluate a firm’s resources?. Management
Decision.
Online
Pure Scooters. 2019. [Online]. Available through:< https://www.purescooters.com/pages/about-
pure>.