Project Management for PureFitness Gym: Stakeholder Analysis and Risks

This project management assignment focuses on the strategic expansion of PureFitness Gym, detailing the transition to 24-hour operations and the refurbishment of its group exercise studio. The assignment begins with an introduction outlining the project's objectives, which include monitoring client entry and preventing unauthorized access during off-peak hours, alongside a successful studio refurbishment. A comprehensive stakeholder analysis identifies key individuals and groups, assessing their influence and involvement in the project. The assignment then presents a detailed risk management plan, including a risk matrix that evaluates potential challenges, their probability, cost implications, and mitigation strategies. Risks addressed range from internal project delays and budget overruns to external market changes and technical issues. The conclusion summarizes the project's focus on the successful implementation of extended hours and studio renovation, emphasizing the consideration of security, health, and safety standards throughout the process. The assignment includes a list of relevant references from books and journals.

PROJECT MANAGEMENT
FOR BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
STAKEHOLDER ANALYSIS.......................................................................................................3
RISK MANAGEMENT PLAN.......................................................................................................7
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Project Management is done in order to achieve specific goals and meet success criteria
in certain time-frames (Radujković and Sjekavica, 2017). The primary challenge in managing
project is to achieve certain goals within given constraints such as scope, time, budget and
quality whereas secondary focusses upon allocation of required inputs and implement them in
order to achieve pre-defined objectives and optimal results (Kivilä, Martinsuo and Vuorinen,
2017).
It was analysed that maximum number of its competitors of PureFitness Gym operates 24 hours
daily. This created a need for gym to convert itself to 24 hours’ gym. This Project Management
will basically focus on the ways in which entry of clients can be monitored along with no entry
to outsiders when reception desk is not manned by anyone from 10 pm to 7 am. The project
management will further describe certain ways in which refurbishment of the gym's group
exercise studio can be implemented successfully. The stakeholder analysis will be done and
management of risks which can be occurred during time period of two months from 1st January
2021. This document will give a deep insight about contractors and risks in completing all
activities in this duration by considering various health and safety standards.
STAKEHOLDER ANALYSIS
This part mainly focuses on people who directly or indirectly involve or have its effect in
the overall organization (Tereso and et.al., 2019). Stakeholder analysis is done to identify these
people and segregate them according to their level of involvement (Nguyen, Mohamed and
Panuwatwanich, 2018). The stakeholder analysis is basically a process in which those groups and
people are identified who are involved or affected by the project and even affects the same.
These are identified before the project begins and are grouped according to their levels of
participation, influence and the interest in the project. This is the responsibility of the project
manager to determine the best way to involve and interact each of the group of stakeholders
(Rahman and Basirat, 2018). The project managers of the PureFitness gym also conduct the
stakeholder analysis for enlisting the help of the key players of the organisation, for gaining the
early alignment among the stakeholders on the plans and goals and for addressing the conflicts or
the issues prior to the project execution or implementation. The stakeholders are the people who
can be the strongest supporters for the smooth functioning and the effective implementation of

the project as well as they can even block the project so they must be identified, understood and
prioritized on time and must be managed for the successful completion of the project (Bernad,
2018). The stakeholder analysis for the PureFitness gym is as follows:
Stakeholders Importance Likely
position
Ability
to
influenc
e project
Predictability of
Behaviour
Actions taken to
manage the
stakeholders
Shareholders Keep
informed
Support Very
High
They must be
involved in every
process of
decision making
regarding the
gym and
dividends must
be given to them
else they can
withdraw their
support. (Lee
and et.al., 2017).
Every decision taken
related to gym must be
reported to them for
approval.
Trainers These needs
maximum
attention
Support Very
High
These are the key
players whose
skills and talents
are responsible
for image of gym
in market
(Project
Stakeholders,
2020).
These must be rewarded
regularly as their hard
work contributes in the
progress of gym, and
they are considered as
assets so must be
appraised accordingly.
Top Keep Support Very They can Present all review

Management
and
Executives
informed High develop
partnership with
gym's owner as
they both are
benefited by
each other
contributing to
gym’s project's
success
(Derakhshan,
Turner and
Mancini, 2019).
meetings, formal sign
off, milestones and
presentations to the
executives to analyse
their area of interest and
to evaluate time when
they are to be
approached.
Customers Address their
concerns
Support Very
High
They support the
gym by giving
them the
direction to focus
upon and bring
changes in
various
operations of the
PureFitness gym
(Learning and
Development-
Defining
Stakeholders and
clarifying roles,
2018). The gym
is depended upon
the clients who
help the
company to earn
Best service must be
provided to the clients
according to their
demands along with the
best trainers which helps
in the customer retention
and attracting new
clients.

profitability.
Suppliers Keep
informed
Support High These are
external as well
as secondary
stakeholders who
along with
revenue
generation are
also concerned
with the health
and safety of
individuals of the
clients of the
gym. Its trainers
and the workers
(de Oliveira and
Rabechini,
2019).
The company must build
strong relationship with
suppliers so that it
provides materials
needed for refurbishment
at an affordable cost.
Investors Needs
maximum
attention
Support Medium Their
engagement is
necessary in the
decisions of the
gym as if they
does not feel
valued can
withdraw their
financial support.
They must be respected
and valued and also must
involve them which
makes them feel an
important part of the
project.
Government Keep
informed
Support
and
Oppose
Very
high
They can restrict
the
implementation
The laws must be
followed instead of
violating them.

both. of some plans
related to the
project of the
gym by
considering them
illegal.
(Mojtahedi and
Oo, 2017).
Competitors Needs
maximum
attention
Oppose High They compete by
making its
services better to
attract more
clients and
compete in the
market by
providing more
gym equipments,
more trained
trainers, and
even the
spacious gym
with full
ventilation.
Monitor all services
provided by the
competitors and strive
hard to beat them in all
aspects.
Project
Manager
Needs
maximum
attention
Support Very
High
The behaviour is
always
supportive and is
ready to face all
types of issues
related to the
project of
The project manager
must be abreast of all the
decisions and the
authority to bring
manipulations in them is
given to them.

refurbishment of
gym and tries to
resolve them.
Communities Needs
minimum
attention.
Support Medium They support the
policies of
PureFitness gym
and get attracted
towards its
services.
The gym must be
presentable to
community in the best
possible way.
RISK MANAGEMENT PLAN
It is a document that is prepared generally by Project manager to identify certain risks,
evaluate its impacts, actions to mitigate them, its probability of happening etc. (Galli, 2017).
Risk management is basically considered as the arm of the project which deals to manage the
potential impacts to the project which are negative as well as positive (Shah and et.al., 2018).
This is one of the most important tasks which ensure to remove all the hindrances to the
implementation of the project of gym. So, managing the risks must be proactive and reactive
process in order to identify, analyse and respond to the risks which emerges over the project’s
lifetime (Buttrick, 2018). The risks identified in project of PureFitness to change its timing to 24
hours and plans refurbishment in group exercise studio by replacing all damaged equipment and
by integrating all facilities in it are as follows:
Risk Matrix
Risk Cost Impact
Very Low Low Medium High Very High
Probability Very High
High
Medium
Low
Very Low

Risk
Id
Description Type Risk
Owner
Probabili
ty of
occurrenc
e
Cost
impact
Risk
score
Risk Action
1 Risks of
ineffective
Time schedule
due to
incompletion
of activities in
2 months
Internal Project
Manager
and core
team
5 3 15 Mitigate by
performing
remaining
activities of teh
gym according to
the decided time-
frames.
2 Risks of faulty
budget in
refurbishment
and 24 hours
monitoring
Internal Financial
Departme
nt and the
suppliers
5 4 20 Mitigate by
developing a time
plan and invest
according to it in
all the activities
which are
required for the
refurbishment of
gym and must
secure a
contingent fund
(Gallo and et.al.,
2018).
3 Lack of
resources used
for redecorate
the group
exercise studio
Internal Core team
and the
resource
manager
5 3 15 Mitigate by
monitoring the
resources which
are needed in
gym project and

make optimal use
of the available
ones without
wasting in
unnecessary
things.
4 Market Risks
which
analyses that
the change fits
the market or
not (Different
Types of Risks
in project
management,
2019)
External Marketers 2 4 8 Mitigate as the
changes in the
demand of the
people must be
monitored and
promotional
activities must be
carried out
accordingly to
attract the
customers to the
PureFitness gym.
5 Risks of
happening of
External
hazards which
can cause
harm to the
infrastructure
Uncontrol
lable
No one
related to
gym
1 5 5 Accept as no one
is responsible for
its happening and
must try to
recover from it as
soon as possible
which can
continue the
operations of the
gym.
6 Technical
risks due to
Internal Technical
specialists
4 3 12 Transfer to the
technical experts

fault in air
conditioners,
lights etc.
as they have not
evaluated
equipment
carefully as they
are responsible
for the risks and
must bear the
loss. (Tupa,
Simota and
Steiner, 2017).
7 Risks from
Governance
which ensures
the adoption
of all laws and
ethics
External Project
Manager
and
trainers
4 4 16 Mitigate by not
violating the rules
of government in
implementing
change and also
pay penalties if
asked for the
smooth going of
the gym
operations
without any
restrictions
(Williams, 2017).
8 Risks of
ineffective
Communicatio
n with all the
people
involved in the
change
Internal Core team
and the
Project
Manager
along
with the
clients
5 4 20 Avoid the
destructive
thoughts created
by
miscommunicatio
n and try to
resolve so that no

implementatio
n
conflicts occur
(Sinto and
Saranya, 2019).
9 Stakeholder
withdrawal
risks
Internal
and
External
Project
Manager
and the
marketers
4 5 20 Avoid the
stakeholders who
withdraw their
involvement from
gym project and
try to choose the
new ones.
10 Risks
regarding the
Security
between 10
pm to 7 am
when there is
no man to
monitor the
entry of clients
Internal
and
External
Reception
ist and the
external
specialists
5 5 25 Mitigate by
taking a
significant action
and try to recover
from the losses
rather than
impacting all
other activities of
refurbishment of
gym.

CONCLUSION
The above project management described reason behind the change which is analysed by
PureFitness gym to increase its operational hours and convert into 24 hours’ gym. It further
examined certain risks which can be occurred by improper implementation of activities and ways
in order to mitigate those risks. The security of gym and all health and safety standards were
considered during this project management. Additionally, gym also wants to refurbish and refit
the group exercise studio by installing new facilities like air conditioners and certain gym
equipments like bars, weights, machines etc. The project management also shed light on various
stakeholders who can play their role in implementing all these changes. Therefore, overall
project focussed on successful implementation of extending hours and redecoration of group
exercise studio in PureFitness.
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REFERENCES
Books and journals
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project: A quantitative study. International Journal of Project Management. 37(1).
pp.131-144.
Derakhshan, R., Turner, R. and Mancini, M., 2019. Project governance and stakeholders: a
literature review. International Journal of Project Management. 37(1). pp.98-116.
Galli, B.J., 2017. Risk management in project environments: Reflection of the standard
process. The Journal of Modern Project Management. 5(2).
Gallo, M. and et.al., 2018. Collaboration and conflicts between stakeholders in drafting the
Natura 2000 Management Programme (2015–2020) in Slovenia. Journal for nature
conservation. 42. pp.36-44.
Kivilä, J., Martinsuo, M. and Vuorinen, L., 2017. Sustainable project management through
project control in infrastructure projects. International Journal of Project
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Lee, C. and et.al., 2017. Social conflict management framework for project viability: Case
studies from Korean megaprojects. International Journal of Project Management. 35(8).
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Mojtahedi, M. and Oo, B.L., 2017. Critical attributes for proactive engagement of stakeholders in
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43.
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Management Journal. 50(1). pp.6-22.
Tupa, J., Simota, J. and Steiner, F., 2017. Aspects of risk management implementation for
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Williams, T., 2017. The nature of risk in complex projects. Project management journal. 48(4).
pp.55-66.
Bernad, E., 2018. Communication Strategy Plan for German Gym Chain.
Rahman, M.M. and Basirat, M., 2018. Gym Management System (Doctoral dissertation, Daffodil
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Shah, S.N. and et.al., 2018. No-cost gym visits are associated with lower weight and blood
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