This report provides a comprehensive marketing plan for PureGym's expansion into the US market. It begins with an executive summary and introduction, outlining the objectives of increasing the client base and profitability. The report details the value proposition using Mendelow’s Model and Porter’s Value Chain Model, followed by a SWOT analysis to identify challenges and opportunities. Marketing objectives, segmentation, targeting, and positioning strategies are discussed, along with marketing tactics based on the 4C model (cost, convenience, communication, and consumer needs). Traditional and digital marketing tactics are suggested, and an action plan is evaluated using a Gantt chart. Ethical and CSR challenges are addressed, along with key performance indicators and contingencies. The Uppsala model is also critically elaborated in the context of PureGym's internationalization. The report aims to guide PureGym's successful entry into the US market.