PureOrg: A Business Plan for Enterprise and Entrepreneurship

This presentation details the business plan for "PureOrg," an enterprise focused on organic skincare products. It begins by outlining the motivations behind the company, driven by the increasing consumer demand for natural and herbal products. The presentation further explains the process of generating the business idea, including gathering ideas, research, testing, and implementation. Feasibility studies, covering product/service, technical, and economic aspects, are presented to demonstrate the viability of the business. The presentation also provides detailed information about the products offered by PureOrg, such as Argon hair masks and onion oil, highlighting their benefits and Ayurvedic roots. Potential market opportunities are explored, emphasizing consumer range expansion and digital marketing strategies. The attractiveness of the industry is assessed using Porter's Five Forces model, and the vision of PureOrg is articulated as providing organic products with a positive impact on household and healthcare. The conclusion summarizes the development plan and marketing activities, referencing books and journals to support the analysis.

Enterprise and
entrepreneurship

INTRODUCTION
 The presentation includes a business plan of the
company “PureOrg”. the presentation includes
motivations for the company as well as process
through generate ideas.
 Feasibility studies conducted
 A detail about the products which company offered
 Potential market opportunities
 The attractiveness of industry in which company deal
 Vision of the business

Motivation for the “PureOrg”
 the first motivation factor behind “PureOrg” brand is the increasing demand of
organic or herbal product in the market. As the customers want organic
products which not harm their skin as well as health.
 As natural ingredients are comely need as well as requirement of the consumer
in each and every industry as well as this helps to open “PureOrg” brand
serving or offering all Skin Care related products in the marketplace.
 The another motivation factor is raising demand of structured or organic skin
care products will also useful in the advertising products in the market easily.

Process through the business idea generated
The process includes:
Gathering ideas
Researched testing
Editing or revising
Implementing the business plan

Feasibility studies conducted
 Product/Service Feasibility
The study of feasibility display that products as well as services to be offered by
the “PureOrg” brand is extremely feasible as public are more aware as well as
sensitive about environment sustenance and unhealthy skin affect as well.
 Technical Feasibility
The study of feasibility appearance that the manner of a “PureOrg” is technically
feasible because the resources required or needed for setup are easily available
and also able to transform the innovative idea into realistic system.
 Economic Feasibility
The study of feasibility display that setup of a “PureOrg” company will be
economically healthful through discovery of different costs and the various
benefits associated with well allocation of resources.

Detail of the products that the
“PureOrg” to be offered
 it will loved by many people because such product is developed
with the Ayurvedic roots.
 Argon hair mask:
 It solve one of the major problem of the people that is hair fall. It
will improve hair fall damage by simple providing nourishment to
hair.
 Onion oil:
 The another products for the hair fall is this. It boost hair growth
as well as nourishes the scalp by strengthening hair strands.

Potential market opportunities:
 The potencial market is portion of market that company can
capture in future. Potential markets allow business man to
insurefuture of the business by determining the new customers.
 Think proactively about the different ways for company to grow
in the market.
 Consumer range expansion
 Emphasis on digital marketing
 Brand endorsement on multiple scales
:

ATTRACTIVENESS OF THE INDUSTRY
 The attractiveness of “PureOrg”brand on its
unique business model:
 Connecting with targeted users
 Porter five forces to determine
 Customer feedback

Vision of the PureOrg
 The aim of the PureOrg is to provides organic products. PureOrg
make their products by the natural ingredients.
 The vision of PureOrg is to have importance and positive impact
on growth of household and health care marketplace where
environmentally and safe conscious products prevail.
 The target customers of the company is mothers and people who
want organic products.

CONCLUSION
 The presentation includes development plan of
business that is “PureOrg”. So the presentation
includes the activities and the products that the
business is going to offer in the market.
 Further, the presentation includes all the
marketing activities that need to be done in order
to successes in the market.

REFERENCES
 BOOKS AND JOURNALS
 Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's
innovative and changing business environment. Available at SSRN 3192207.
 Öneren, M., Arar, T. and Yurdakul, G., 2017. Developing competitive strategies based
on SWOT analysis in Porter's five forces model by DANP.
 Shokeen, S., 2016. Porter's Model: A Critical Examination. International Journal of
Engineering and Management Research (IJEMR). 6(3). pp.178-183.
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D.
Verma (2018). A Critical Review of Digital Marketing. International Journal of
Management, IT & Engineering. 8(10). pp.321-339.
 Southwood, N., 2018. The feasibility issue. Philosophy Compass. 13(8). p.e12509.