Marketing Strategies Report: Purple Brick's Romanian Expansion Plan

This report analyzes the marketing strategies employed by Purple Brick, an online real estate company, for its expansion into a new market, specifically Romania. The report begins with an introduction to marketing strategy and its importance in achieving sustainable competitive advantage. It then delves into specific frameworks and tools used in marketing, including Porter's Generic Strategies, Ansoff Matrix for new market development, Boston Matrix for portfolio analysis, and PESTLE analysis to determine political, economic, social, technological, legal, and environmental factors. The report examines how Purple Brick can adapt its products, pricing, and place strategies to succeed in the Romanian market. It emphasizes the importance of product standardization, adaptation, and glocalization, as well as the need for competitive pricing and strategic placement to attract customers. The report concludes by summarizing the various marketing strategies and their application in establishing the company in a new country, referencing relevant academic sources.

ASSESSMENT

TABLE OF CONTENTS
 Introduction
 Porter generic
 Ansoff new market development
 Boston matrix
 Pestle analysis
 Conclusion
 References

INTRODUCTION
The marketing strategy is the different long-term strategy that looks
forward and the approach and the game plan for establishing the new
business or the organisation. In order to achieve the fundamental goals
for the sustainable competitive advantage by analysing the needs and
wants of the customers

PORTER GENERIC
As the porter generic strategies describes how the company obtain its
competitive advantage across their chosen market scope. This also help
the business to analyse the advantage and disadvantage of the company
by applying the lower cost strategy for the company and differentiating
the products by the help of the dimension that will be valued to their
customers.

CONTINUE…
 Differentiation strategy- Differentiation involves Making the
products or service different from the other products. As there
already real estate companies present in the Romania. So, the
purple brick has to apply some different stargazes for establishing
their company. in order to establishing their business in new
country company should have to do good researched development
and innovation of the new idea.

ANSOFF NEW MARKET DEVELOPMENT
 The Ansoff matrix is used for doing the strategic planning that
provides the frame work of the company purple brick to help their
company employees. This will also make the market device
strategies for the future growth of the company purple brick.

CONTINUE…
 New market development- this focuses and helps the company to
increasing their sales of existing products ab applying the
strategies of the marketing by decreasing the price of the services
to attract the new customers.as the market development helps the
company purple brick to identify the place that people of the
country how they can attract by the services which things will be
added in the services of the purple brick can attract the customers
by opting their services.

BOSTON MATRIX
The Boston matrix is the model that helps in the businesses to analyse
the portfolio of the particular business and the individual brands.
The Boston matrix is the most popular tool that is used in marketing
and the business strategy. This is the business with the range of the
products that helps to Made the portfolio of the product

CONTINUE…
 Market growth- this helps to analyse the purple bricks that how
many potential customers are in the market growing. This helps to
determine that in the particular country market is growing or not.
The company have to made investment for further development
and growth of the company.

PESTLE ANALYSIS
Pestle analysis is the framework to determine the several factors like
political, economic and sociological and technological factors. This
helps to company purple brick to analyse how their services gain
their potential customers by the help of assessing these things and
take the action of relocating the services of the company.

CONTINUE…
 Social analysis- the cultural and the demographic changes that
can affect who, when and how the people can purchase the
properties in these situations such as population, growth and the
demographics
 And the environmental factors that can affect the prices for the
buying property
 Technological analysis- the type of the technology also affects
how the people can book and rent the properties online.

CONTINUE…
Basis standardization adaptation glocalization
product The company purple
brickshave to check the
standard of their service that
will be available for the other
country. This is necessary for
the services that will be
certified for the organisation.
That can affect the customers
buying behaviour and easily
can influence the consumers
The lives of the so many have
changed. The most of the
company like purple bricks
has smart to begin with
decisions to protect the health
of the employee. This will
succeed the strategy to
strengthening their position
through the crisis while
adopting the things and take
the bold actions while deepen
their relationship with the
customers in different
countries.
The global products or
the service that
everyone needs and
can get of this is to
conform the local
customs or the
consumer preferences
of the products that is
globalised