Pytter Hire Plant: Entrepreneurship Portfolio on Business Strategy

This portfolio presents a business plan for Pytter Hire Plant, a machinery hire plant focused on providing construction equipment rentals. It includes a SWOT analysis identifying the company's strengths in offering a variety of machinery at competitive prices, weaknesses related to limited resources and brand establishment, opportunities in digital marketing, and threats from market competition and economic inflation. The portfolio also covers competition research, defining the consumer profile as middle and upper-class individuals, contractors, and architects. It details time management strategies and a marketing approach using both digital and traditional channels. The founder is inspired by Steve Rothwell of Eagle Eye Solution. The business aims to leverage marketing to maximize growth and success in the construction market.

PORTFOLIO

Table of Contents
INGTRODUCTION........................................................................................................................3
SWOT Analysis...........................................................................................................................3
Competition Research..................................................................................................................4
Consumer Profile.........................................................................................................................4
Time management path for business idea....................................................................................4
Basic marketing strategy..............................................................................................................5
Inspirational person / entrepreneur..............................................................................................5
Summary......................................................................................................................................5
REFERENCES................................................................................................................................6

INGTRODUCTION
Pitch presentation is defined as presenting the business idea in front of the potential
investor wishes to put money in the business. This is a pitch presentation in respect to the Pytter
Hire Plant. The organisation will be a machinery hire plant that is engaged in providing
machineries involved in construction business to ensure the need of different construction
stakeholders. The main business of the company is to allocate machineries used in construction
work over a certain amount of rent. The emerging nature of the construction business make this
business idea look very profitable in nature as it is not feasible to buy such machineries in order
to construct any building. Renting is the best option available to meet the need of different
stakeholders associated with the construction sector.
SWOT Analysis
Strength
Pytter Hire Plant will be involved in providing all types of machineries used in
constitution business. This will allow the organisation to cater all different needs and
requirements of the target customers. The management will catre the services at a competitive
pricing (Chawla and Jones, 2021). This would be a major strength for the company in order to
mitigate the business objectives. Competitive pricing would be a major strength associated with
the Pytter Hire Plant in order to influence the buying decision of the potential customers in
market.
Weakness
Resources with the Pytter Hire Plant are limited in number. This is a major weakness
associated with the venture as the entity is a new start up venture. New venture also face issue
related to establishing the brand image in the market. Not having a trust in the market in between
stakeholder of company is also a core weakness associated with the organisation.
Opportunity
Pytter Hire Plant hold an opportunity to take competitive advantage with the use of
digital marketing practice. Affordable pricing practice would further be an important strategic
choice available with the company.
Threat
Competition in the market is a major threat associated with the organisation. Inflation in
economy is also a major threat for the organisation.

Competition Research
Construction sector is among the major competitive sector as the growth and profit
margin associate with the industry create a massive hustle in between the stakeholder group.
Pytter Hire Plant will offer excavator, bobcat, rollers and such other construction equipments.
There are many companies also offer the machines and construction equipments (Cosenz and
Noto, 2018). The key competitors for the company would be PAL Hire Ltd, Watling JCB Ltd,
Sunbelt Rentals Traffic Management and many other competitors. All these ventures offer
various construction equipments over rent.
Consumer Profile
The target customer of the Pytter Hire Plant would be all types of economic background
of customer base such as middle class and upper class economic background except the lower
class. The customer base would involve general people along with the contractors, builders,
architecture and such like professionals (Criado-Gomis and et.al., 2018). The construction sector
is among the major growing market sector that require strong support of the customers in the
market to ensure the mitigation of all different business objectives of company. The consumer
profile of company is well diversified in nature that allow the business entity to maximise the
overall outcome of the business operations entertain by the venture.
Time management path for business idea
The management of the Pytter Hire Plant will set a time limit over each and every single
operation or project company undertake. This will further involve setting a deadline over every
single functional activity operate by company. This practice would allow the business venture to
complete all projects in a given deadline or time frame. Management will also use the technology
to save time. Blinders will also put to make the best use of time in order to process the business
operations.
Basic marketing strategy
Pytter Hire Plant will use the digital marketing channels along with the traditional
technique related to marketing and promotions in organisation. Market strategy would include
digital channels along with the social media marketing that would wisely be supported with the
search engines. Traditional practices would include email marketing, radio advertisement,
television advertisement and such like approach that can support the business entity to meet all
different business objectives. The role of the marketing is to promote the services of the business

entity in front of all potential stakeholder group associated with the business organisation. Role
of marketing is signifiant ion the overall growth and development of the business venture
(Greguras, Klopotan and Martincevic, 2019). Marketing directly boost the sales of the company
that can fundamentally support the overall growth and development possibilities related to the
business venture. The role of marketing is further involved in cherishing the brand value of
company in respective target market. Management of the Pytter Hire Plant will also provide
various discounts and such like advantages in against to promote products and servics of the
business venture. The role of the marketing practice is such that it could allow and support the
business venture to ensure the growth of the entity.
Inspirational person / entrepreneur
The founder of the Steve Rothwell is the inspiration for the founder of the business. The
entrepreneur has started a business venture call Eagle Eye Solution in UK (Wright and Conley,
2020). Today the business is among the top small scale business house based in United
Kingdom. Founder of the Pytter Hire Plant has highly inspired with the story of the founder
Steve Rothwell.
Summary
Pytter Hire Plant is planning to enter the construction market. The sector is associated
with the construction of building and various architectural structures. Company will adopt the
different strategies such as digital marketing, social media promotions and othjer traditional
mode of marketing and promotions. The marketing will allow the business entity top maximise
the growth and success of the venture in respective target market.

REFERENCES
Books and Journal
Chawla, C. and Jones, T. A., 2021. Launching a Venture During a Pandemic: SLAB Outdoors
LLC. SAGE Publications: SAGE Business Cases Originals.
Cosenz, F. and Noto, G., 2018. A dynamic business modelling approach to design and
experiment new business venture strategies. Long Range Planning, 51(1). pp.127-140.
Criado-Gomis, A. and et.al., 2018. Sustainable entrepreneurial orientation within an
intrapreneurial context: effects on business performance. International Entrepreneurship
and Management Journal, 14(2). pp.295-308.
Greguras, M., Klopotan, I. and Martincevic, I., 2019. MEDIA AND COMMUNICATION
ASPECTS AT LAUNCHING AN ENTREPRENEURIAL VENTURE. Economic and
Social Development: Book of Proceedings, pp.106-114.
Wright, T. and Conley, H., 2020. Advancing gender equality in the construction sector through
public procurement: Making effective use of responsive regulation. Economic and
Industrial Democracy, 41(4). pp.975-996.