Research Report: Social Media Marketing for Q5 Company and its Impact

This report is a research project that examines the impact of social media marketing on the Q5 company. It outlines the research aims, objectives, and questions, including an analysis of the advantages of social media, its impact on business performance, and its role in business development. The research also includes the rationale behind the study, highlighting the importance of understanding social media's influence on business practices. The report also includes references to support the research findings. This report provides a comprehensive understanding of the social media marketing strategies and their effects on business, with a focus on the Q5 company.

Research Project

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Research Questions
 Rationale of Research
 References

Introduction
In these days, the majority of customers' activity is getting
virtual, they are willing to know about every product and
service before purchasing. Introduction of digitalisation has
made this process easier as it support firms to interact with
large group of audiences in a certain time period.

Research Aim
“The impact of social media channels in marketing and
promotional activities of the company. A case study on
Q5”.

Research Objectives
 To identify Advantages related with use of social media
channels.
 To examine Impact of Social Media on Business
Performance of Q5 company.
 To determine Role of social media on development of
Q5 business.
 To recommend Various ways by which Q5 firm can
increase its business activities at large scale.

Research Questions
Q1. What are the main benefits of social media channels
for a business association?
Q2. What is the impact of social media on performance
outcomes of Q5?
Q3. What is the role of social media marketing on growth
of Q5 company at marketplace?
Q4. Justify the ways through which Q5 can raise its
business operations or functional areas at large level.

Rationale of Research
The main rationale of this research is to enhance the
knowledge about the social media and it is helpful in
increase the skills and capabilities of researcher. It will
help researcher in the future and carrier of the
investigator.

References
Akar, E. and Topçu, B., 2011. An examination of the factors
influencing consumers' attitudes toward social media
marketing. Journal of Internet Commerce.10(1). pp.35-
67.
Constantinides, E. and Zinck Stagno, M.C., 2011. Potential
of the social media as instruments of higher education
marketing: a segmentation study. Journal of marketing
for higher education. 21(1). pp.7-24.

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