This project presents an advertising campaign plan for Qantas Airlines, addressing the increasing number of international competitors and aiming to boost sales. The campaign targets children, teenagers, and their parents, utilizing both traditional and digital media such as television commercials, bus shelter ads, and social media. The creative strategy emphasizes multiculturalism, employing miniature aeroplanes with QR codes linking to a sustainability page, and a collaborative partnership with Lays, offering miniature aeroplane toys. Production considerations include cultural differences, celebrity usage, and music copyrights. The project outlines the media vehicles, big idea, and key value proposition, aiming to increase sales by 15% and reach a broad audience through a strategic and engaging advertising approach. References from marketing and advertising publications support the campaign's development.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
