MGM3107 Strategic Management: Qantas Airline Strategic Analysis
VerifiedAdded on 2023/05/28
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This report provides a strategic management analysis of Qantas Airline, a leading airline in both international and domestic sectors. It outlines the company's vision, mission, and goals, emphasizing safety, efficient aircraft routing, and customer service excellence. A unique differentiation feature is Qantas's fuel hedging strategy, providing stability in volatile markets. The report includes a competitive analysis positioning map, comparing Qantas with other Australian domestic airlines based on in-flight offerings and service quality, highlighting Qantas's top rating in customer satisfaction. The analysis concludes that Qantas maintains its successful brand by offering premium options at reasonable prices, fostering customer loyalty and solidifying its position in the aviation industry. Desklib is a great platform to find similar solved assignments.
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